sydneyswholesale.com website review

11 images could be 949 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

About 240 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 770 ms faster on a phone.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

Klaviyo costs a phone 103 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 94 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, Shopify and Cloudflare CDN and others), adding 852 KiB and 237 ms of main-thread time.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

2 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

18 KiB could be saved by minifying JavaScript.

15 KiB JavaScript is shipped twice across bundles.

6 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.3 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.5 MB in 289 requests on a phone: images 2.5 MB (20), other files 1,002 KiB (139) and scripts 788 KiB (86). Under 2 MB keeps phones on slow connections fast.

MB2718-e2-webp.webp weighs 1,023 KiB. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example MB2718-e2-webp.webp at 600 px wide, shown at 146 px. Resized copies would save about 780 KiB.

3 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

B2B_Hero_Lookbooks2027.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

35 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 79 characters, so Google will cut it off around 60: “Sydney's Closet Wholesale Website for Authorized Retailers – Sydney's Wholesale”.

Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 108 pages on sydneyswholesale.com and 9 external pages.

https://sydneyswholesale.com/pages/tool-kit is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://sydneyswholesale.com/pages/shop-in-stock-by-size, https://sydneyswholesale.com/pages/prom-gowns-by-size, https://sydneyswholesale.com/pages/jk-for-sc-in-stock-by-size, https://sydneyswholesale.com/pages/bridal-gowns-by-size, https://sydneyswholesale.com/pages/hoco-gowns-by-size and https://sydneyswholesale.com/pages/incoming and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://sydneyswholesale.com/pages/shop-in-stock-by-size, https://sydneyswholesale.com/pages/prom-gowns-by-size, https://sydneyswholesale.com/pages/jk-for-sc-in-stock-by-size, https://sydneyswholesale.com/pages/bridal-gowns-by-size, https://sydneyswholesale.com/pages/hoco-gowns-by-size and https://sydneyswholesale.com/collections and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Fenced Frame API is deprecated and scheduled for removal.”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 724 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.