symplbrush.com website review

About 582 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (rebuyengine.com, Facebook and rechargecdn.com and others), adding 1.5 MB and 1.2 s of main-thread time.

14 files are served with short cache lifetimes, so returning visitors download them again (212 KiB).

3 images could be 629 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

rebuyengine.com costs a phone 401 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 4.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

16 long tasks block the main thread while loading, the longest for 320 ms. During a long task the page ignores taps.

Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 758 ms in total while the page loads. Good is under 200 ms.

13 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

bristles-q30.webp weighs 1.0 MB. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.7 MB in 268 requests on a phone: scripts 1.5 MB (81), other files 832 KiB (126) and images 826 KiB (16). Under 2 MB keeps phones on slow connections fast.

Group_6995_d9225568-03b0-4274-994b-3a9568dbd941.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (1.0 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 27 characters: “The Symplbrush – SymplBrush”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 237 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 43 pages on symplbrush.com and 10 external pages.

https://symplbrush.com/collections/all, https://symplbrush.com/policies/shipping-policy, https://symplbrush.com/pages/the-symplset, https://symplbrush.com/pages/how-it-works, https://symplbrush.com/pages/faqs and https://symplbrush.com/pages/about-us and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://symplbrush.com/products/bristles-refill and https://symplbrush.com/products/adult-bristles-refill-copy use the same meta description. A description written for each page earns more clicks.

https://symplbrush.com/pages/the-symplset, https://symplbrush.com/pages/how-it-works, https://symplbrush.com/pages/faqs, https://symplbrush.com/pages/about-us, https://symplbrush.com/pages/founders-story and https://symplbrush.com/blogs/articles have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'push')”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 257 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 29 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.