syncperformancecustom.com website review

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

4 images could be 108 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

Shopify costs a phone 142 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,573 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 third-party services load with your homepage (Shopify, Klaviyo and cloudfront.net and others), adding 933 KiB and 248 ms of main-thread time.

About 177 KiB of JavaScript is downloaded but never used on this page.

7 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 37 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 271 requests on a phone: scripts 939 KiB (142), other files 768 KiB (98) and images 488 KiB (7). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (58 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

19 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

Your title is 85 characters, so Google will cut it off around 60: “Technical Custom Ski Apparel, Gear, Bags | SYNC Performance – Custom SYNC Performance”.

Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 73 pages on syncperformancecustom.com and 5 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://syncperformancecustom.com/collections/stratton-mountain-school, which answers with an error. Visitors hit a dead end and search engines drop it.

https://syncperformancecustom.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://syncperformancecustom.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://syncperformancecustom.com/pages/what-we-do-23-24, https://syncperformancecustom.com/pages/team-store-home-page, https://syncperformancecustom.com/customer_authentication/redirect, https://syncperformancecustom.com/collections/holderness, https://syncperformancecustom.com/collections/sun-valley-ski-education-foundation-svsef and https://syncperformancecustom.com/collections/oms and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://syncperformancecustom.com/pages/team-store-home-page, https://syncperformancecustom.com/customer_authentication/redirect, https://syncperformancecustom.com/collections/holderness, https://syncperformancecustom.com/collections/sun-valley-ski-education-foundation-svsef, https://syncperformancecustom.com/collections/oms and https://syncperformancecustom.com/collections/waterville-valley-bbts and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 385 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.