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synthego.com website review
Visit site (opens in a new tab)Reviewed 30 October 202629 issues · 82 checks
This review found 29 issues worth fixing on synthego.com, 10 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.8 s |
| May 16, 2026 | 4.1 s |
| May 23, 2026 | 4.1 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.4 s |
| Jun 20, 2026 | 4.6 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.6 s |
| Jul 11, 2026 | 4.4 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 4.1 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 129 ms |
| May 16, 2026 | 138 ms |
| May 23, 2026 | 135 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 151 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 182 ms |
| Jun 27, 2026 | 187 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 175 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 191 ms |
| Aug 1, 2026 | 191 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 157 ms |
| Aug 22, 2026 | 148 ms |
| Aug 29, 2026 | 143 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 141 ms |
| Sep 19, 2026 | 142 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 148 ms |
| Oct 10, 2026 | 142 ms |
| Oct 17, 2026 | 142 ms |
| Oct 24, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
2.6 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
Improve image delivery
500 ms · 2.4 MB9 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Reduce unused CSS
900 ms · 127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Cookiebot and Hubspot and others), adding 1,013 KiB and 522 ms of main-thread time.
Google Tag Manager adds 354 ms
354 msGoogle Tag Manager costs a phone 354 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Reduce unused JavaScript
212 KiBAbout 212 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
171 KiB11 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).
Minify CSS
150 ms · 17 KiB17 KiB could be saved by minifying CSS.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 893 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 7.2 s
7.2 sYour largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Your Partner in CRISPR & Molecular Diagnostics High-quality…”.
Time to Interactive: 12.0 s
12.0 sThe page becomes fully interactive after 12.0 s. Good is under 3.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 375 ms
375 msScripts block taps and scrolling for 375 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 129 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 147 ms
147 msReal visitors wait 147 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.1 s
3.1 sVisually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 104 requests
4.7 MBYour homepage downloads 4.7 MB in 104 requests on a phone: images 3.4 MB (23), scripts 837 KiB (35) and fonts 271 KiB (18). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
iStock-520238063_multichannel-pipette-culture-plate-scaled.j weighs 877 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
716 KiB1 image is downloaded at several times the size a phone draws it, for example iStock-520238063_multichannel-pipette-culture-plate-scaled.j at 2,560 px wide, shown at 366 px. Resized copies would save about 716 KiB.
3 images in older formats
3 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (22 elements)
All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
141 internal links, 6 external
The homepage links to 141 pages on synthego.com and 6 external pages.
7 checks passed
Meta description: 97 characters
Your meta description is 97 characters: “High-quality, scalable solutions for CRISPR research, molecular biology and diagnostic workflows.”.
One H1 headline
Your main headline reads: “Your Partner in CRISPR & Molecular Diagnostics”.
Title: 55 characters
Your title is a healthy 55 characters: “Synthego | Your Guide to CRISPR & Molecular Diagnostics”.
Canonical URL set
The canonical URL is https://www.synthego.com/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.synthego.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.synthego.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (690 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
https://www.synthego.com/products/crispr-kits/synthetic-sgrna has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages slow to respond
https://www.synthego.com/products/nuclease/accubase-cytosine-base-editor and https://www.synthego.com/products/nuclease/spcas9 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
18 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 468 words of copy
The homepage carries about 468 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “Contact Sales”.
7 calls to action
The homepage has 7 calls to action, for example “Contact Distributor”, “Learn more” and “Learn More”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, HubSpot and Cloudflare Web Analytics.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at synthego.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 4 open roles
- Teams
- Chemistry (1), Legal (1), Marketing (1), Production - Pre-Clinical (1)
- Job board
- lever
- Careers page
- www.synthego.com/careers (opens in a new tab)
Company
- Employees
- 200
- Founded
- 2012
- Headquarters
- Menlo Park
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on synthego.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.