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tabletofarm.jp website review

Visit site (opens in a new tab)Reviewed 6 November 202642 issues · 83 checks

This review found 42 issues worth fixing on tabletofarm.jp, 21 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.4 sMay 16Oct 313.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.8 s
May 23, 20263.8 s
May 30, 20263.8 s
Jun 6, 20263.8 s
Jun 13, 20263.9 s
Jun 20, 20264.1 s
Jun 27, 20263.9 s
Jul 4, 20263.7 s
Jul 11, 20263.8 s
Jul 18, 20263.7 s
Jul 25, 20263.8 s
Aug 1, 20263.9 s
Aug 8, 20263.7 s
Aug 15, 20263.7 s
Aug 22, 20263.6 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.5 s
Sep 19, 20263.6 s
Sep 26, 20263.8 s
Oct 3, 20264.0 s
Oct 10, 20263.7 s
Oct 17, 20263.7 s
Oct 24, 20263.8 s
Oct 31, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
165 ms95 msMay 16Oct 31113 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026154 ms
May 23, 2026157 ms
May 30, 2026155 ms
Jun 6, 2026150 ms
Jun 13, 2026153 ms
Jun 20, 2026157 ms
Jun 27, 2026156 ms
Jul 4, 2026156 ms
Jul 11, 2026154 ms
Jul 18, 2026150 ms
Jul 25, 2026142 ms
Aug 1, 2026149 ms
Aug 8, 2026149 ms
Aug 15, 2026144 ms
Aug 22, 2026129 ms
Aug 29, 2026118 ms
Sep 5, 2026112 ms
Sep 12, 2026108 ms
Sep 19, 2026108 ms
Sep 26, 2026106 ms
Oct 3, 2026104 ms
Oct 10, 2026103 ms
Oct 17, 2026104 ms
Oct 24, 2026111 ms
Oct 31, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tabletofarm.jp (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tabletofarm.jp at 0.8 s0.8 s
  2. tabletofarm.jp at 1.7 s1.7 s
  3. tabletofarm.jp at 2.5 s2.5 s
  4. tabletofarm.jp at 3.4 s3.4 s
  5. tabletofarm.jp at 4.2 s4.2 s
  6. tabletofarm.jp at 5.1 s5.1 s
  7. tabletofarm.jp at 5.9 s5.9 s
  8. tabletofarm.jp at 6.8 s6.8 s

Speed

12 to fix40
  • Use efficient cache lifetimes

    7.1 s · 1.2 MB

    115 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Render-blocking requests

    3.2 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.

  • Reduce unused JavaScript

    2.3 s · 435 KiB

    About 435 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    5.2 MB

    56 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    900 ms · 163 KiB

    About 163 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and jQuery CDN and others), adding 1.0 MB and 903 ms of main-thread time.

  • Google Tag Manager adds 298 ms

    298 ms

    Google Tag Manager costs a phone 298 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 303 ms. During a long task the page ignores taps.

  • 2,338 HTML elements

    The page has 2,338 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 190 ms

    190 ms

    Klaviyo costs a phone 190 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Minify JavaScript

    150 ms · 21 KiB

    21 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 18 KiB

    18 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 57.9 s

    57.9 s

    Your largest element takes 57.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “天然納豆菌|谷町稲わら納豆 大阪府谷町 らくだ坂納豆工房”.

  • Time to Interactive: 60.8 s

    60.8 s

    The page becomes fully interactive after 60.8 s. Good is under 3.8 s.

  • Speed Index: 13.7 s

    13.7 s

    Visually, the page fills in at 13.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 903 ms

    903 ms

    Scripts block taps and scrolling for 903 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 747 ms

    747 ms

    Real visitors wait 747 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix33
  • Page weight: 19.0 MB in 449 requests

    19.0 MB

    Your homepage downloads 19.0 MB in 449 requests on a phone: images 11.0 MB (167), media 3.0 MB (4) and fonts 2.9 MB (113). Under 2 MB keeps phones on slow connections fast.

  • 27 images far larger than shown

    2.1 MB

    27 images are downloaded at several times the size a phone draws them, for example 1_2x-100_2_f927cc0a-3d5e-4cdb-8141-7cb34d42d9ee_1024x1024.jp at 1,024 px wide, shown at 236 px. Resized copies would save about 2.1 MB.

  • 3 images in older formats

    3 images (720 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (321 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.4 g of CO₂ per visit

    5.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.38 g of CO₂e: 645.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7488
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • 2 H1 headlines

    There are 2 <h1> headlines (“Product Title” and “Table to Farm”). One clear main headline is easier for people and search engines.

  • Meta description is long (212 characters)

    Your meta description is 212 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 124 internal links, 2 external

    The homepage links to 124 pages on tabletofarm.jp and 2 external pages.

6 checks passed
  • Title: 34 characters

    Your title is a healthy 34 characters: “Table to Farm | 0.1%の『素の味』があなたの食卓に”.

  • Canonical URL set

    The canonical URL is https://tabletofarm.jp/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tabletofarm.jp/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://tabletofarm.jp/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix75
  • 1 linked page is broken

    Your homepage links to https://tabletofarm.jp/pages/our-selection, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages slow to respond

    https://tabletofarm.jp/blogs/motonoaji/vegetables and https://tabletofarm.jp/blogs/motonoaji/pig took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    73 of 81 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 122 words

    The homepage has only about 122 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “JOIN US” and “CONTACT”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tabletofarm.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Powerful Form Builder · Klaviyo Email Marketing Sms · amp-cdn.tokyo · mixlogue.jp

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2024.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 42 issues on tabletofarm.jp, including 21 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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