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tackleaddict.com website review
Visit site (opens in a new tab)Reviewed 7 November 202635 issues · 87 checks
This review found 35 issues worth fixing on tackleaddict.com, 9 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #16,953 of 93,637 reviewed websitesbeats 77%
- #10,481 of 50,066 online storesbeats 73%
- #10,150 of 45,216 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 136 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 187 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 174 ms |
| Jul 4, 2026 | 164 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 161 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 178 ms |
| Aug 8, 2026 | 179 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 173 ms |
| Aug 29, 2026 | 173 ms |
| Sep 5, 2026 | 169 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 167 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 172 ms |
| Oct 10, 2026 | 174 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 175 ms |
| Oct 31, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.7 s
6.5 s
Speed
Reduce unused JavaScript
3.8 s · 599 KiBAbout 599 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Improve image delivery
950 ms · 330 KiB10 images could be 330 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Maps and Google CDN and others), adding 2.1 MB and 906 ms of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Minify JavaScript
750 ms · 47 KiB47 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
450 ms · 125 KiB14 files are served with short cache lifetimes, so returning visitors download them again (125 KiB).
Shopify adds 441 ms
441 msShopify costs a phone 441 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
300 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
300 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
2,662 HTML elements
The page has 2,662 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Maps adds 208 ms
208 msGoogle Maps costs a phone 208 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 149 ms
149 msGoogle CDN costs a phone 149 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 2 KiB2 KiB could be saved by minifying CSS.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.5 s
18.5 sYour largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 18.6 s
18.6 sThe page becomes fully interactive after 18.6 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 116 ms
116 msReal visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 593 ms
593 msReal visitors wait 593 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 139 ms
139 msScripts block the page for only 139 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 395 requests
3.8 MBYour homepage downloads 3.8 MB in 395 requests on a phone: scripts 1.9 MB (171), other files 1.1 MB (162) and images 573 KiB (36). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Black_Friday_Coike_Mobile_1024x1024_b071b14f-5d1c-4c2c-9c09- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
2 frames have no title, so screen-reader users cannot tell what they contain.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Fishing Tackle, Outdoor Gear With Over 20,000+ SKUs | Tackle Addict”.
2 H1 headlines
There are 2 <h1> headlines (“” and “Freshwater Fishing Tackle, JDM Lures & Outdoor Ge…”). One clear main headline is easier for people and search engines.
Structured data has 2 problems
Structured data found (Organization, Store and WebSite) but with 2 problems, for example “Store: url is not an absolute URL ("www.tackleaddict.com")”.
207 internal links, 10 external
The homepage links to 207 pages on tackleaddict.com and 10 external pages.
5 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Shop 20,000+ fishing and outdoor SKUs, including bass, crappie and bluegill tackle, JDM products, rods, reels, clothing…”.
Canonical URL set
The canonical URL is https://tackleaddict.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tackleaddict.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,082 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://tackleaddict.com/llms.txt (87 KiB, 242 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://tackleaddict.com/collections/catfish-crappie and https://tackleaddict.com/collections/all-frogs have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'productId'”.
2 checks passed
Tap targets are thumb-sized
31 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 547 words of copy
The homepage carries about 547 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THIS” and “SHOP ALL”.
18 calls to action
The homepage has 18 calls to action, for example “Shop by Brand”, “Shop this” and “Shop all”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tackleaddict.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on tackleaddict.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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