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tacktical.com website review
Visit site (opens in a new tab)Reviewed 7 November 202645 issues · 86 checks
This review found 45 issues worth fixing on tacktical.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,390 of 108,870 reviewed websitesbeats 49%
- #32,644 of 61,767 online storesbeats 41%
- #31,334 of 56,365 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 93 ms |
| May 23, 2026 | 94 ms |
| May 30, 2026 | 94 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 99 ms |
| Jul 25, 2026 | 96 ms |
| Aug 1, 2026 | 96 ms |
| Aug 8, 2026 | 94 ms |
| Aug 15, 2026 | 93 ms |
| Aug 22, 2026 | 90 ms |
| Aug 29, 2026 | 88 ms |
| Sep 5, 2026 | 91 ms |
| Sep 12, 2026 | 91 ms |
| Sep 19, 2026 | 90 ms |
| Sep 26, 2026 | 93 ms |
| Oct 3, 2026 | 93 ms |
| Oct 10, 2026 | 92 ms |
| Oct 17, 2026 | 91 ms |
| Oct 24, 2026 | 91 ms |
| Oct 31, 2026 | 91 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.2 s · 289 KiBAbout 289 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
750 ms · 2.2 MB11 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, loox.io and Klaviyo and others), adding 1.1 MB and 849 ms of main-thread time.
Render-blocking requests
750 ms17 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Reduce unused CSS
300 ms · 76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 328 ms
328 msShopify costs a phone 328 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 214 ms
214 msKlaviyo costs a phone 214 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,184 HTML elements
The page has 2,184 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
45 KiB13 files are served with short cache lifetimes, so returning visitors download them again (45 KiB).
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.3 s
17.3 sYour largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 12.5 s
12.5 sVisually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 18.3 s
18.3 sThe page becomes fully interactive after 18.3 s. Good is under 3.8 s.
First Contentful Paint: 2.8 s
2.8 sThe first text or image appears after 2.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 268 ms
268 msScripts block taps and scrolling for 268 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 93 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 92 ms
92 msReal visitors wait 92 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 532 ms
532 msReal visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 269 requests
5.3 MBYour homepage downloads 5.3 MB in 269 requests on a phone: images 2.7 MB (17), scripts 1.2 MB (107) and other files 802 KiB (110). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
ee5ade45-ccf5-41f9-8afc-1988cd02d5c9.png weighs 1.0 MB. On a phone connection a single image that size takes seconds.
9 images far larger than shown
1.1 MB9 images are downloaded at several times the size a phone draws them, for example ee5ade45-ccf5-41f9-8afc-1988cd02d5c9.png at 728 px wide, shown at 188 px. Resized copies would save about 1.1 MB.
3 images in older formats
3 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Unlabelled dropdowns
8 dropdowns have no label.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
12 form fields without a label
12 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Elements marked as presentational should be consistently ignored (11 elements)
Elements marked as presentational should be consistently ignored: 11 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
30 links crawlers can't follow
30 links have no real href, so search engines can't follow them.
Meta description is long (221 characters)
Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
298 internal links, 13 external
The homepage links to 298 pages on tacktical.com and 13 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Tacktical”.
Title: 65 characters
Your title is a healthy 65 characters: “Tacktical Equine | High Performance Western Tack by Fallon Taylor”.
Canonical URL set
The canonical URL is https://tacktical.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tacktical.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,195 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://tacktical.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
5 broken images
5 images failed to load on a phone, for example https://tacktical.com/Liquid%20error%20(snippets/lookbook-item%20line%2055):%20invalid%20url%20input.
11 small tap targets
11 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 56 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 774 words of copy
The homepage carries about 774 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP” and “TACK SHOP NOW”.
16 calls to action
The homepage has 16 calls to action, for example “Shop”, “Shop All” and “Contact Us”.
27 short forms
27 short forms (2 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tacktical.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Unicorn Geo Blocker · Klaviyo Email Marketing Sms · Gempages Builder · Hulk Product Options · Pushowl · Upcart · Freegifts · loox.io · bogos.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2023.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on tacktical.com, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.