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tacktical.com website review

Visit site (opens in a new tab)Reviewed 7 November 202645 issues · 86 checks

This review found 45 issues worth fixing on tacktical.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.9 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
106 ms86 msMay 16Oct 3191 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202693 ms
May 23, 202694 ms
May 30, 202694 ms
Jun 6, 202695 ms
Jun 13, 202696 ms
Jun 20, 202697 ms
Jun 27, 2026103 ms
Jul 4, 2026104 ms
Jul 11, 2026103 ms
Jul 18, 202699 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202694 ms
Aug 15, 202693 ms
Aug 22, 202690 ms
Aug 29, 202688 ms
Sep 5, 202691 ms
Sep 12, 202691 ms
Sep 19, 202690 ms
Sep 26, 202693 ms
Oct 3, 202693 ms
Oct 10, 202692 ms
Oct 17, 202691 ms
Oct 24, 202691 ms
Oct 31, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tacktical.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tacktical.com at 1.0 s1.0 s
  2. tacktical.com at 2.1 s2.1 s
  3. tacktical.com at 3.1 s3.1 s
  4. tacktical.com at 4.2 s4.2 s
  5. tacktical.com at 5.2 s5.2 s
  6. tacktical.com at 6.3 s6.3 s
  7. tacktical.com at 7.3 s7.3 s
  8. tacktical.com at 8.4 s8.4 s

Speed

10 to fix56
  • Reduce unused JavaScript

    1.2 s · 289 KiB

    About 289 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    750 ms · 2.2 MB

    11 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, loox.io and Klaviyo and others), adding 1.1 MB and 849 ms of main-thread time.

  • Render-blocking requests

    750 ms

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused CSS

    300 ms · 76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 328 ms

    328 ms

    Shopify costs a phone 328 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 214 ms

    214 ms

    Klaviyo costs a phone 214 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,184 HTML elements

    The page has 2,184 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    45 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (45 KiB).

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 18.3 s

    18.3 s

    The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 268 ms

    268 ms

    Scripts block taps and scrolling for 268 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 93 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 92 ms

    92 ms

    Real visitors wait 92 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 532 ms

    532 ms

    Real visitors wait 532 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 5.3 MB in 269 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 269 requests on a phone: images 2.7 MB (17), scripts 1.2 MB (107) and other files 802 KiB (110). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    ee5ade45-ccf5-41f9-8afc-1988cd02d5c9.png weighs 1.0 MB. On a phone connection a single image that size takes seconds.

  • 9 images far larger than shown

    1.1 MB

    9 images are downloaded at several times the size a phone draws them, for example ee5ade45-ccf5-41f9-8afc-1988cd02d5c9.png at 728 px wide, shown at 188 px. Resized copies would save about 1.1 MB.

  • 3 images in older formats

    3 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7789
  • Unlabelled dropdowns

    8 dropdowns have no label.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 12 form fields without a label

    12 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Elements marked as presentational should be consistently ignored (11 elements)

    Elements marked as presentational should be consistently ignored: 11 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8588
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 30 links crawlers can't follow

    30 links have no real href, so search engines can't follow them.

  • Meta description is long (221 characters)

    Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 298 internal links, 13 external

    The homepage links to 298 pages on tacktical.com and 13 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Tacktical”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Tacktical Equine | High Performance Western Tack by Fallon Taylor”.

  • Canonical URL set

    The canonical URL is https://tacktical.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tacktical.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,195 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tacktical.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

6 to fixGoogle 6962
  • 5 broken images

    5 images failed to load on a phone, for example https://tacktical.com/Liquid%20error%20(snippets/lookbook-item%20line%2055):%20invalid%20url%20input.

  • 11 small tap targets

    11 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 56 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 774 words of copy

    The homepage carries about 774 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “TACK SHOP NOW”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop”, “Shop All” and “Contact Us”.

  • 27 short forms

    27 short forms (2 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tacktical.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Unicorn Geo Blocker · Klaviyo Email Marketing Sms · Gempages Builder · Hulk Product Options · Pushowl · Upcart · Freegifts · loox.io · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2023.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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