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taktical.co website review

Visit site (opens in a new tab)Reviewed 20 October 202640 issues · 82 checks

This review found 40 issues worth fixing on taktical.co, 18 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s2.4 sMay 2Oct 173.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.8 s
May 16, 20264.2 s
May 23, 20264.0 s
May 30, 20263.7 s
Jun 6, 20263.6 s
Jun 13, 20263.7 s
Jun 20, 20264.0 s
Jun 27, 20264.5 s
Jul 4, 20264.7 s
Jul 11, 20264.7 s
Jul 18, 20263.9 s
Jul 25, 20263.9 s
Aug 1, 20263.6 s
Aug 8, 20263.7 s
Aug 15, 20263.8 s
Aug 22, 20264.1 s
Aug 29, 20264.8 s
Sep 12, 20263.9 s
Sep 19, 20263.4 s
Sep 26, 20263.2 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20263.0 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of taktical.co (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. taktical.co at 0.7 s0.7 s
  2. taktical.co at 1.3 s1.3 s
  3. taktical.co at 2.0 s2.0 s
  4. taktical.co at 2.6 s2.6 s
  5. taktical.co at 3.3 s3.3 s
  6. taktical.co at 4.0 s4.0 s
  7. taktical.co at 4.6 s4.6 s
  8. taktical.co at 5.3 s5.3 s

Speed

11 to fix40
  • Improve image delivery

    11.1 s · 7.8 MB

    73 images could be 7.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 11.1 s faster on a phone.

  • Use efficient cache lifetimes

    11.5 s · 6.1 MB

    166 files are served with short cache lifetimes, so returning visitors download them again (6.1 MB).

  • Reduce unused JavaScript

    1.5 s · 239 KiB

    About 239 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40 (desktop: 41). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 760 KiB and 989 ms of main-thread time.

  • Render-blocking requests

    900 ms

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Google Tag Manager adds 486 ms

    486 ms

    Google Tag Manager costs a phone 486 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 319 ms

    319 ms

    Facebook costs a phone 319 ms of main-thread work and 279 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 277 ms. During a long task the page ignores taps.

  • 1,847 HTML elements

    The page has 1,847 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 38.9 s

    38.9 s

    Your largest element takes 38.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Brand And Performance”.

  • Time to Interactive: 40.6 s

    40.6 s

    The page becomes fully interactive after 40.6 s. Good is under 3.8 s.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 962 ms

    962 ms

    Scripts block taps and scrolling for 962 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.039

    0.039

    The layout barely moves while loading (CLS 0.039, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 9.3 MB in 191 requests

    9.3 MB

    Your homepage downloads 9.3 MB in 191 requests on a phone: images 8.1 MB (101), scripts 935 KiB (39) and fonts 99 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 39 images far larger than shown

    4.2 MB

    39 images are downloaded at several times the size a phone draws them, for example Aputure_Logo-1-scaled.png at 2,560 px wide, shown at 50 px. Resized copies would save about 4.2 MB.

  • 4 images over 500 KB

    4 images weigh 3.1 MB together. On a phone connection a single image that size takes seconds.

  • 40 images in older formats

    40 images (6.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 36 images below the first screen load straight away

    36 images further down the page (3.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.6 g of CO₂ per visit

    2.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.63 g of CO₂e: 315.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7989
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 36 tap targets too small

    36 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (26 elements)

    Elements must only use permitted ARIA attributes: 26 elements on the page fail this check, rated serious by axe-core.

  • 54 images without alt text

    54 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7784
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Award Winning Digital Marketing Agency in New York | Taktical Digital”.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 112 internal links, 8 external

    The homepage links to 112 pages on taktical.co and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Our Digital Marketing Agency Brings... Brand And Performance Together At Last”.

  • Canonical URL set

    The canonical URL is https://taktical.co/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://taktical.co/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,497 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://taktical.co/llms.txt (120 KiB, 530 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 920 words of copy

    The homepage carries about 920 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact us” and “Subscribe”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 358 testimonial or review blocks, a star rating, 2 trust badges and “200+ Brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and HubSpot.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at taktical.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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