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tangerine.ca website review
Visit site (opens in a new tab)Reviewed 4 November 202641 issues · 85 checks
This review found 41 issues worth fixing on tangerine.ca, 14 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 176 ms |
| May 23, 2026 | 175 ms |
| May 30, 2026 | 174 ms |
| Jun 6, 2026 | 174 ms |
| Jun 13, 2026 | 175 ms |
| Jun 20, 2026 | 173 ms |
| Jun 27, 2026 | 173 ms |
| Jul 4, 2026 | 174 ms |
| Jul 11, 2026 | 173 ms |
| Jul 18, 2026 | 173 ms |
| Jul 25, 2026 | 172 ms |
| Aug 1, 2026 | 171 ms |
| Aug 8, 2026 | 170 ms |
| Aug 15, 2026 | 170 ms |
| Aug 22, 2026 | 169 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 170 ms |
| Sep 12, 2026 | 170 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 169 ms |
| Oct 10, 2026 | 168 ms |
| Oct 17, 2026 | 168 ms |
| Oct 24, 2026 | 167 ms |
| Oct 31, 2026 | 167 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.5 s
4.3 s
5.0 s
5.7 s
Speed
Reduce unused JavaScript
9.2 s · 2.4 MBAbout 2.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.2 s faster on a phone.
Use efficient cache lifetimes
4.8 s · 1.7 MB64 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
Render-blocking requests
3.3 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Google CDN adds 1.9 s
1.9 sGoogle CDN costs a phone 1.9 s of main-thread work and 4.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.0 s
A phone's processor spends 7.0 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, ASAPP and Adobe Tag Manager and others), adding 5.2 MB and 2.6 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 993 ms. During a long task the page ignores taps.
Improve image delivery
648 KiB3 images could be 648 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
ASAPP adds 488 ms
488 msASAPP costs a phone 488 ms of main-thread work and 776 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
450 ms · 48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
300 ms · 133 KiBAbout 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,397 HTML elements
The page has 2,397 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 33.8 s
33.8 sYour largest element takes 33.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 42.5 s
42.5 sThe page becomes fully interactive after 42.5 s. Good is under 3.8 s.
Speed Index: 12.5 s
12.5 sVisually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.9 s
5.9 sThe first text or image appears after 5.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 227 ms
227 msReal visitors wait 227 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 176 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.8 MB in 141 requests
7.8 MBYour homepage downloads 7.8 MB in 141 requests on a phone: scripts 5.9 MB (36), images 969 KiB (44) and other files 486 KiB (32). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
family-hugging-592x672-364296199.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
318 KiB1 image is downloaded at several times the size a phone draws it, for example family-hugging-592x672-364296199.jpg at 1,776 px wide, shown at 343 px. Resized copies would save about 318 KiB.
1 image in older formats
1 image (478 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.2 g of CO₂ per visit
2.22 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.22 g of CO₂e: 266.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
2 checks passed
Every image has alt text
All 67 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
189 internal links, 19 external
The homepage links to 189 pages on tangerine.ca and 19 external pages.
7 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “Access no-fee daily banking and great savings rates with Tangerine Personal Banking. Secure and savvy saving starts her…”.
One H1 headline
Your main headline reads: “Personal Digital Banking”.
Title: 62 characters
Your title is a healthy 62 characters: “Personal Banking Online: Digital Banking in Canada | Tangerine”.
Canonical URL set
The canonical URL is https://www.tangerine.ca/en/personal.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.tangerine.ca/ca.sitemap.en-sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,677 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.tangerine.ca/llms.txt (28 KiB, 128 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.tangerine.ca/app has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.tangerine.ca/en/business and https://www.tangerine.ca/app have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “alloy is not defined”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
19 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: “49.9K reviews”. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 624 words of copy
The homepage carries about 624 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More”.
10 calls to action
The homepage has 10 calls to action, for example “Learn More”, “How do I get a void cheque?” and “Contact us”.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tangerine.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Akamai
Hiring
- Hiring
- 21 open roles
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on tangerine.ca, including 24 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.