Website review, no card needed
tanzite.com website review
Visit site (opens in a new tab)Reviewed 8 November 202649 issues · 98 checks
This review found 49 issues worth fixing on tanzite.com, 24 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #65,619 of 93,454 reviewed websitesbeats 26%
- #39,082 of 49,938 online storesbeats 18%
- #36,529 of 45,091 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 118 ms |
| May 23, 2026 | 118 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 123 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 136 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 136 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 141 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 149 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 147 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 160 ms |
| Oct 24, 2026 | 161 ms |
| Oct 31, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
6.1 s · 1.8 MBAbout 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.1 s faster on a phone.
Reduce unused CSS
1.2 s · 294 KiBAbout 294 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.4 s25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
YouTube adds 1.1 s
1.1 sYouTube costs a phone 1.1 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
350 ms · 23.1 MB28 images could be 23.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 4.0 MB and 2.9 s of main-thread time.
Google Tag Manager adds 744 ms
744 msGoogle Tag Manager costs a phone 744 ms of main-thread work and 728 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 362 ms
362 msFacebook costs a phone 362 ms of main-thread work and 230 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.
2,830 HTML elements
The page has 2,830 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google CDN adds 160 ms
160 msGoogle CDN costs a phone 160 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
chatway.app adds 136 ms
136 mschatway.app costs a phone 136 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 236 KiB15 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).
Legacy JavaScript
100 ms · 24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 12.2 s
12.2 sThe first text or image appears after 12.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 148.3 s
148.3 sYour largest element takes 148.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “TANZITE STONEDECKS YEAR END SALE Save 15% on all Tanzite pr…”.
Speed Index: 47.1 s
47.1 sVisually, the page fills in at 47.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 179.0 s
179.0 sThe page becomes fully interactive after 179.0 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 37% slower for real visitors
+37%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 118 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 59.0 MB in 428 requests
59.0 MBYour homepage downloads 59.0 MB in 428 requests on a phone: images 53.4 MB (113), scripts 3.9 MB (110) and other files 810 KiB (136). Under 2 MB keeps phones on slow connections fast.
32 images over 500 KB
32 images weigh 42.1 MB together. On a phone connection a single image that size takes seconds.
40 images far larger than shown
38.9 MB40 images are downloaded at several times the size a phone draws them, for example IMG_8958_b7abc977-ae36-41fb-879c-1b43f4537acf.jpg at 4,032 px wide, shown at 380 px. Resized copies would save about 38.9 MB.
40 images below the first screen load straight away
40 images further down the page (45.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images in older formats
4 images (6.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 16.7 g of CO₂ per visit
16.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 16.72 g of CO₂e: 2006.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
6 elements hidden from screen readers can still receive keyboard focus.
ARIA input fields must have an accessible name (2 elements)
ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
139 images without alt text
139 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Elements marked as presentational should be consistently ignored (1 element)
Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 64 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 11 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (86 characters)
Your title is 86 characters, so Google will cut it off around 60: “Stone Decking & Tiling | Patio Designing | Tanzite Stonedecks USA – Tanzite StoneDecks”.
24 links crawlers can't follow
24 links have no real href, so search engines can't follow them.
Structured data has 2 problems
Structured data found (BuildingMaterialsStore, FAQPage, HowTo and Organization) but with 2 problems, for example “Service: missing name”.
9 links with vague text
9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
138 internal links, 25 external
The homepage links to 138 pages on tanzite.com and 25 external pages.
5 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Tanzite STONEDECKS is a stone deck tiling product that helps build & resurface decks, stairs, landings, balconies, roof…”.
Canonical URL set
The canonical URL is https://tanzite.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://tanzite.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://tanzite.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,927 words), so crawlers that don't run JavaScript still read it.
Other pages
8 pages without a meta description
https://tanzite.com/collections/shop-all, https://tanzite.com/pages/stonedecks, https://tanzite.com/pages/tanzite-stone-pavers-outdoor-flooring-blocks, https://tanzite.com/pages/tanzite-indoor-flooring-blocks, https://tanzite.com/pages/why-tanzite and https://tanzite.com/pages/build-and-price-landing and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://tanzite.com/pages/stonedecks, https://tanzite.com/pages/build-and-price-landing, https://tanzite.com/pages/get-3d-design and https://tanzite.com/pages/find-an-installer have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
5 checks passed
Linked pages load
11 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343112512&tm=shpfy_ui&Ver=2&mid=4dddbf78-d566-44a6-91d4-4f20ae30f449&bo=1&sid=00fcf530db8111f1b5348b361d16e3a0&vid=00fd0120db8111f187c6992ecd033bd6&vids=1&msclkid=N&pi.
5 small tap targets
5 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Bootstrap's JavaScript requires jQuery version 1.9.1 or higher, but lower than version 3”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 887 words of copy
The homepage carries about 887 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Order Samples” and “SHOP NOW”.
39 calls to action
The homepage has 39 calls to action, for example “Pricing”, “Get a 3D Design” and “Talk to a Representative”.
8 short forms
8 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 11 testimonial or review blocks, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tanzite.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Instafeed · Chatway Live Chat Ai Chatbot · Mida Replay Heatmaps · Judge Me Reviews · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 49 issues on tanzite.com, including 20 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.