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targetprocess.com website review
Visit site (opens in a new tab)Reviewed 23 October 202640 issues · 92 checks
This review found 40 issues worth fixing on targetprocess.com, 22 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 6.0 s |
| May 9, 2026 | 6.0 s |
| May 16, 2026 | 5.9 s |
| May 23, 2026 | 5.9 s |
| May 30, 2026 | 6.2 s |
| Jun 6, 2026 | 6.7 s |
| Jun 13, 2026 | 7.2 s |
| Jun 20, 2026 | 7.4 s |
| Jun 27, 2026 | 7.3 s |
| Jul 4, 2026 | 7.1 s |
| Jul 11, 2026 | 6.9 s |
| Jul 18, 2026 | 6.9 s |
| Jul 25, 2026 | 6.9 s |
| Aug 1, 2026 | 6.9 s |
| Aug 8, 2026 | 6.9 s |
| Aug 15, 2026 | 6.9 s |
| Aug 22, 2026 | 6.9 s |
| Aug 29, 2026 | 6.9 s |
| Sep 5, 2026 | 6.8 s |
| Sep 12, 2026 | 6.7 s |
| Sep 19, 2026 | 6.7 s |
| Sep 26, 2026 | 6.7 s |
| Oct 3, 2026 | 6.7 s |
| Oct 10, 2026 | 6.7 s |
| Oct 17, 2026 | 6.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 311 ms |
| May 9, 2026 | 311 ms |
| May 16, 2026 | 323 ms |
| May 23, 2026 | 326 ms |
| May 30, 2026 | 324 ms |
| Jun 6, 2026 | 324 ms |
| Jun 13, 2026 | 326 ms |
| Jun 20, 2026 | 340 ms |
| Jun 27, 2026 | 345 ms |
| Jul 4, 2026 | 352 ms |
| Jul 11, 2026 | 344 ms |
| Jul 18, 2026 | 344 ms |
| Jul 25, 2026 | 340 ms |
| Aug 1, 2026 | 340 ms |
| Aug 8, 2026 | 348 ms |
| Aug 15, 2026 | 345 ms |
| Aug 22, 2026 | 344 ms |
| Aug 29, 2026 | 337 ms |
| Sep 5, 2026 | 328 ms |
| Sep 12, 2026 | 328 ms |
| Sep 19, 2026 | 335 ms |
| Sep 26, 2026 | 348 ms |
| Oct 3, 2026 | 357 ms |
| Oct 10, 2026 | 363 ms |
| Oct 17, 2026 | 356 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.7 s
4.1 s
5.5 s
6.9 s
8.2 s
9.6 s
11.0 s
Speed
Reduce unused JavaScript
4.9 s · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.9 s faster on a phone.
Use efficient cache lifetimes
3.1 s · 2.9 MB40 files are served with short cache lifetimes, so returning visitors download them again (2.9 MB).
Render-blocking requests
3.7 s74 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.7 s.
IBM Digital Analytics adds 1.4 s
1.4 sIBM Digital Analytics costs a phone 1.4 s of main-thread work and 2.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
VWO adds 1.1 s
1.1 sVWO costs a phone 1.1 s of main-thread work and 228 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 34
34/100Your mobile performance score is 34 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.9 s
A phone's processor spends 9.9 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,246 HTML elements
The page has 5,246 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (IBM Digital Analytics, VWO and Google Tag Manager and others), adding 7.5 MB and 3.8 s of main-thread time.
Reduce unused CSS
300 ms · 522 KiBAbout 522 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Wistia adds 310 ms
310 msWistia costs a phone 310 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 433 ms
433 msGoogle Tag Manager costs a phone 433 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 462 ms. During a long task the page ignores taps.
Legacy JavaScript
350 ms · 59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
lookbookhq.com adds 295 ms
295 mslookbookhq.com costs a phone 295 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 2 KiB2 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.6 s
6.6 sReal visitors wait 6.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.4 s
6.4 sReal visitors see the first content after 6.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 5.3 s
5.3 sReal visitors wait 5.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 24.9 s
24.9 sYour largest element takes 24.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies and other tracking technologies t…”.
Time to Interactive: 42.7 s
42.7 sThe page becomes fully interactive after 42.7 s. Good is under 3.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Real-user INP: 356 ms
356 msReal visitors wait 356 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 311 ms to 356 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 6.0 s to 6.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.06
0.06The layout barely moves while loading (CLS 0.06, good is under 0.1).
Images and page weight
Page weight: 12.6 MB in 393 requests
12.6 MBYour homepage downloads 12.6 MB in 393 requests on a phone: media 6.2 MB (1), scripts 5.1 MB (125) and fonts 447 KiB (9). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.6 g of CO₂ per visit
3.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.58 g of CO₂e: 430.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
20 text elements with low contrast
20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 35 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (170 characters)
Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Article, Corporation, ImageObject and Organization) but with 1 problem, for example “Article: missing author”.
11 links crawlers can't follow
11 links have no real href, so search engines can't follow them.
224 internal links, 46 external
The homepage links to 224 pages on targetprocess.com and 46 external pages.
6 checks passed
One H1 headline
Your main headline reads: “IBM Targetprocess”.
Title: 59 characters
Your title is a healthy 59 characters: “IBM Targetprocess - Strategic Portfolio Management Platform”.
Canonical URL set
The canonical URL is https://www.apptio.com/products/targetprocess/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.apptio.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,641 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page with very little text
/get-started has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://id.rlcdn.com/464526.gif.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
17 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,446 words of copy
The homepage carries about 1,446 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start a Free Trial”.
11 calls to action
The homepage has 11 calls to action, for example “Contact Us”, “Request a Demo” and “Join the Apptio Team >”.
1 short form
A short form (0 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
26 cookies set on arrival
26Opening the homepage sets 26 cookies, 4 of them by other companies (measured from a US location before any click).
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at targetprocess.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on targetprocess.com, including 25 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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