tarterusa.com website review

6 images could be 803 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 third-party services load with your homepage (Google Tag Manager, YouTube and Google Analytics), adding 197 KiB and 124 ms of main-thread time.

About 99 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

About 47 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 945 ms for your server to start answering (75th percentile). Good is under 800 ms.

The layout shifts by 0.185 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 3.8 s. Good is under 3.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 71 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 images are downloaded at several times the size a phone draws them, for example Hero-2-Built-Proud-scaled.jpg at 2,560 px wide, shown at 390 px. Resized copies would save about 644 KiB.

1 image further down the page (73 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 65.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 159 pages on tarterusa.com and 9 external pages.

/categories/categories declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and /categories/categories all use the title “Farm & Ranch Equipment Manufacturer | Tarter USA”. Search engines can't tell which page to show for a search, so each competes with the others.

/categories/categories/cattle/feeders-cattle/large-square-bale and /categories/categories/cattle/feeders-cattle/hay-grain have no meta description, so Google writes the search snippet from whatever text it finds.

/categories/categories has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 133 found) and read each the way a search engine does.

3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

http://tarterusa.com does not redirect to https, so some visitors land on the insecure version.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example https://tarterusa.com/categories/categories/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

tarterusa.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

tarterusa.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 173 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.