Website review, no card needed

tatari.tv logo

tatari.tv website review

Visit site (opens in a new tab)Reviewed 3 November 202632 issues · 87 checks

This review found 32 issues worth fixing on tatari.tv, 10 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.1 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.4 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.8 s
Aug 15, 20261.4 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.9 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.4 s
Oct 24, 20261.4 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
281 ms136 msMay 30Oct 24241 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 2026162 ms
Jun 13, 2026215 ms
Jun 20, 2026174 ms
Jun 27, 2026164 ms
Jul 4, 2026153 ms
Jul 18, 2026153 ms
Aug 8, 2026194 ms
Sep 12, 2026190 ms
Sep 19, 2026215 ms
Sep 26, 2026242 ms
Oct 3, 2026264 ms
Oct 10, 2026248 ms
Oct 17, 2026261 ms
Oct 24, 2026241 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tatari.tv (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tatari.tv at 1.3 s1.3 s
  2. tatari.tv at 2.6 s2.6 s
  3. tatari.tv at 4.0 s4.0 s
  4. tatari.tv at 5.3 s5.3 s
  5. tatari.tv at 6.6 s6.6 s
  6. tatari.tv at 7.9 s7.9 s
  7. tatari.tv at 9.2 s9.2 s
  8. tatari.tv at 10.5 s10.5 s

Speed

11 to fix33
  • Reduce unused JavaScript

    6.5 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 4.2 MB and 2.1 s of main-thread time.

  • Use efficient cache lifetimes

    900 ms · 1.3 MB

    54 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).

  • Google Tag Manager adds 560 ms

    560 ms

    Google Tag Manager costs a phone 560 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 389 ms

    389 ms

    Google CDN costs a phone 389 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 355 ms

    355 ms

    Facebook costs a phone 355 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 311 ms

    311 ms

    cloudfront.net costs a phone 311 ms of main-thread work and 554 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • chilipiper.com adds 195 ms

    195 ms

    chilipiper.com costs a phone 195 ms of main-thread work and 989 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    279 KiB

    19 images could be 279 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Legacy JavaScript

    122 KiB

    Polyfills for old browsers add 122 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    13 KiB

    About 13 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 11.2 s

    11.2 s

    The first text or image appears after 11.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 11.2 s

    11.2 s

    Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE ONLY CONVERGENT TV AD PLATFORM”.

  • Speed Index: 17.0 s

    17.0 s

    Visually, the page fills in at 17.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 39.9 s

    39.9 s

    The page becomes fully interactive after 39.9 s. Good is under 3.8 s.

  • Total Blocking Time: 972 ms

    972 ms

    Scripts block taps and scrolling for 972 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 241 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 381 ms

    381 ms

    Real visitors wait 381 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 7.6 MB in 295 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 295 requests on a phone: scripts 4.9 MB (97), media 1.2 MB (1) and other files 540 KiB (114). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    41 KiB

    1 image is downloaded at several times the size a phone draws it, for example Artboard_21_copy_2x.png at 1,800 px wide, shown at 254 px. Resized copies would save about 41 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (148 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.16 g of CO₂e: 258.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8393
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 6 internal links, 0 external

    The homepage links to 6 pages on tatari.tv and 0 external pages.

8 checks passed
  • Meta description: 113 characters

    Your meta description is 113 characters: “Tatari combines TV advertising with real-time data to ensure your TV Ads are optimally managed. Contact us today.”.

  • One H1 headline

    Your main headline reads: “The Only Convergent TV Ad Platform”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Tatari: Data Driven TV Advertising”.

  • Canonical URL set

    The canonical URL is https://www.tatari.tv/.

  • Structured data in place

    Structured data found: LocalBusiness.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.tatari.tv/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.tatari.tv/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (150 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://www.tatari.tv/brands/new-tv is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page with very little text

    https://www.tatari.tv/schedule-demo has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 internal pages checked

    We fetched 3 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 3 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 204 words

    The homepage has only about 204 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET STARTED NOW”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “GET STARTED NOW” and “Get Started”.

  • Social proof on the page

    Social proof on the homepage: 32 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tatari.tv, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Analytics | Google Tag Manager
Hosting
Vercel

Hiring

Hiring
40 open roles
Teams
Engineering (12), Product Management (10), Client Services (6), Media Buying (5)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 32 issues on tatari.tv, including 17 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25