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taylorusa.com website review
Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 77 checks
This review found 30 issues worth fixing on taylorusa.com, 4 of them high impact, across 77 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #41,961 of 105,835 reviewed websitesbeats 55%
- #27,694 of 59,562 online storesbeats 47%
- #26,641 of 54,287 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 4.1 s |
| Jun 27, 2026 | 4.6 s |
| Jul 4, 2026 | 4.4 s |
| Jul 11, 2026 | 4.4 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.9 s |
| Nov 7, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 132 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 148 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 131 ms |
| Sep 5, 2026 | 135 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 138 ms |
| Sep 26, 2026 | 139 ms |
| Oct 3, 2026 | 135 ms |
| Oct 10, 2026 | 134 ms |
| Oct 17, 2026 | 130 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 128 ms |
| Nov 7, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
900 ms · 208 KiB4 images could be 208 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Yotpo, Shopify and Google Tag Manager and others), adding 1.0 MB and 725 ms of main-thread time.
Reduce unused JavaScript
450 ms · 240 KiBAbout 240 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 275 KiB18 files are served with short cache lifetimes, so returning visitors download them again (275 KiB).
Reduce unused CSS
300 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Yotpo adds 303 ms
303 msYotpo costs a phone 303 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
300 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Shopify adds 199 ms
199 msShopify costs a phone 199 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,896 HTML elements
The page has 1,896 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 199 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.0 s
11.0 sYour largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.2 s
12.2 sThe page becomes fully interactive after 12.2 s. Good is under 3.8 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 316 ms
316 msScripts block taps and scrolling for 316 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 132 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 105 ms
105 msReal visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 633 ms
633 msReal visitors wait 633 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 249 requests
3.1 MBYour homepage downloads 3.1 MB in 249 requests on a phone: scripts 936 KiB (66), other files 904 KiB (133) and images 874 KiB (22). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
17 KiB1 image is downloaded at several times the size a phone draws it, for example 2026_5337808_5280385_holiday_banner_1200x1200px_9371c258-986 at 900 px wide, shown at 287 px. Resized copies would save about 17 KiB.
2 images below the first screen load straight away
2 images further down the page (52 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h1 → h4 and h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 17 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
136 internal links, 7 external
The homepage links to 136 pages on taylorusa.com and 7 external pages.
7 checks passed
Meta description: 106 characters
Your meta description is 106 characters: “We’ve been in the measurement business for over 150 years… which is why Taylor is the brand you can trust.”.
One H1 headline
Your main headline reads: “Taylor USA”.
Title: 52 characters
Your title is a healthy 52 characters: “TAYLOR USA | Precision Bath, Kitchen & Weather Tools”.
Canonical URL set
The canonical URL is https://www.taylorusa.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.taylorusa.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (759 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.taylorusa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://www.taylorusa.com/pages/kitchen and https://www.taylorusa.com/collections/kitchen all use the title “Kitchen”. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages without a meta description
https://www.taylorusa.com/pages/kitchen, https://www.taylorusa.com/collections/kitchen, https://www.taylorusa.com/pages/trutemp, https://www.taylorusa.com/collections/thermometers, https://www.taylorusa.com/collections/candy-thermometers and https://www.taylorusa.com/collections/dial-instant-read-thermometers and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://www.taylorusa.com/pages/kitchen and https://www.taylorusa.com/pages/trutemp have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
About 879 words of copy
The homepage carries about 879 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE SALE”.
8 calls to action
The homepage has 8 calls to action, for example “Shop All Kitchen”, “Shop All Bath” and “Shop All Weather”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at taylorusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Yotpo Product Reviews · Yotpo Loyalty Rewards · Smind Sections · Smind App · Gdpr Backpack · afterpay.com · cloudfront.net · nfcube.com · b-cdn.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on taylorusa.com, including 19 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.