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teamford.ca website review

Visit site (opens in a new tab)Reviewed 3 November 202633 issues · 88 checks

This review found 33 issues worth fixing on teamford.ca, 12 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.1 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.6 s
Oct 3, 20261.7 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
240 ms208 msMay 16Oct 31220 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026212 ms
May 23, 2026213 ms
May 30, 2026220 ms
Jun 6, 2026219 ms
Jun 13, 2026219 ms
Jun 20, 2026218 ms
Jun 27, 2026219 ms
Jul 4, 2026221 ms
Jul 11, 2026223 ms
Jul 18, 2026221 ms
Jul 25, 2026220 ms
Aug 1, 2026214 ms
Aug 8, 2026212 ms
Aug 15, 2026217 ms
Aug 22, 2026220 ms
Aug 29, 2026221 ms
Sep 5, 2026221 ms
Sep 12, 2026222 ms
Sep 19, 2026221 ms
Sep 26, 2026229 ms
Oct 3, 2026236 ms
Oct 10, 2026228 ms
Oct 17, 2026227 ms
Oct 24, 2026227 ms
Oct 31, 2026220 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of teamford.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. teamford.ca at 0.4 s0.4 s
  2. teamford.ca at 0.8 s0.8 s
  3. teamford.ca at 1.1 s1.1 s
  4. teamford.ca at 1.5 s1.5 s
  5. teamford.ca at 1.9 s1.9 s
  6. teamford.ca at 2.3 s2.3 s
  7. teamford.ca at 2.6 s2.6 s
  8. teamford.ca at 3.0 s3.0 s

Speed

9 to fix41
  • Reduce unused JavaScript

    3.8 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    800 ms · 559 KiB

    8 images could be 559 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and TikTok and others), adding 1.2 MB and 998 ms of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.1 s. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    827 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (827 KiB).

  • Render-blocking requests

    600 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Facebook adds 332 ms

    332 ms

    Facebook costs a phone 332 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    50 KiB

    About 50 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “0% financing available on three trucks displayed in mountai…”.

  • Time to Interactive: 27.6 s

    27.6 s

    The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

  • Total Blocking Time: 2.5 s

    2.5 s

    Scripts block taps and scrolling for 2.5 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 253 ms

    253 ms

    Real visitors wait 253 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 212 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 311 ms

    311 ms

    Real visitors wait 311 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix60
  • Page weight: 4.7 MB in 137 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 137 requests on a phone: scripts 3.1 MB (51), images 1.1 MB (29) and other files 321 KiB (50). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    55 KiB

    1 image is downloaded at several times the size a phone draws it, for example 1280x740 at 1,280 px wide, shown at 390 px. Resized copies would save about 55 KiB.

  • 1 image in older formats

    1 image (337 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (59 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 158.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8791
  • Unlabelled dropdowns

    3 dropdowns have no label.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 17 links without text

    17 visible links have no text or label, so screen readers cannot say where they go.

  • 11 form fields without a label

    11 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (AutoDealer, BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: missing name”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 56 internal links, 16 external

    The homepage links to 56 pages on teamford.ca and 16 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Team Ford is your Edmonton Ford dealership for new and used cars, trucks and SUVs. Shop our Ford lineup, explore financ…”.

  • One H1 headline

    Your main headline reads: “Team Ford”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Team Ford | New & Used Ford Dealer in Edmonton | Team Ford”.

  • Canonical URL set

    The canonical URL is https://www.teamford.ca/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.teamford.ca/sitemaps-26-sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (318 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.teamford.ca/llms.txt (4 KiB, 31 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without an H1

    https://www.teamford.ca/vehicles and https://www.teamford.ca/city-employee-deals have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.teamford.ca/sell-trade took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187188838&Ver=2&mid=a6e034cf-f9ab-4248-b4ae-133a6cff4034&bo=1&sid=8e9013c0d7c211f18243fdb202bedaa0&vid=8e903e40d7c211f1aed40b6abc104552&vids=1&msclkid=N&pi=918639831&l.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: jQuery is not defined”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    22 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 251 words of copy

    The homepage carries about 251 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Tires” and “Book Service”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop”, “Shop Tires” and “Book Service”.

  • Analytics in place

    Analytics detected: Google Tag Manager and PostHog.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at teamford.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager | PostHog

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on teamford.ca, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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