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techcrunch.com website review

Visit site (opens in a new tab)Reviewed 1 November 202642 issues · 90 checks

This review found 42 issues worth fixing on techcrunch.com, 13 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 9Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
199 ms110 msMay 9Oct 24189 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026130 ms
May 16, 2026122 ms
May 23, 2026120 ms
May 30, 2026124 ms
Jun 6, 2026134 ms
Jun 13, 2026143 ms
Jun 20, 2026146 ms
Jun 27, 2026142 ms
Jul 4, 2026144 ms
Jul 11, 2026145 ms
Jul 18, 2026146 ms
Jul 25, 2026147 ms
Aug 1, 2026149 ms
Aug 8, 2026153 ms
Aug 15, 2026159 ms
Aug 22, 2026173 ms
Aug 29, 2026181 ms
Sep 5, 2026180 ms
Sep 12, 2026179 ms
Sep 19, 2026174 ms
Sep 26, 2026172 ms
Oct 3, 2026176 ms
Oct 10, 2026182 ms
Oct 17, 2026188 ms
Oct 24, 2026189 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of techcrunch.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. techcrunch.com at 1.2 s1.2 s
  2. techcrunch.com at 2.4 s2.4 s
  3. techcrunch.com at 3.5 s3.5 s
  4. techcrunch.com at 4.7 s4.7 s
  5. techcrunch.com at 5.9 s5.9 s
  6. techcrunch.com at 7.1 s7.1 s
  7. techcrunch.com at 8.2 s8.2 s
  8. techcrunch.com at 9.4 s9.4 s

Speed

13 to fix41
  • Improve image delivery

    2.2 s · 483 KiB

    9 images could be 483 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.2 s faster on a phone.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Rubicon Project, Google Tag Manager and Google CDN and others), adding 2.6 MB and 2.1 s of main-thread time.

  • Use efficient cache lifetimes

    1.2 MB

    162 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    150 ms · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    950 ms

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Rubicon Project adds 552 ms

    552 ms

    Rubicon Project costs a phone 552 ms of main-thread work and 161 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 436 ms

    436 ms

    Google Tag Manager costs a phone 436 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 366 ms

    366 ms

    Google CDN costs a phone 366 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 191 ms

    191 ms

    Google/Doubleclick Ads costs a phone 191 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,952 HTML elements

    The page has 1,952 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • servenobid.com adds 126 ms

    126 ms

    servenobid.com costs a phone 126 ms of main-thread work and 491 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Time to Interactive: 43.3 s

    43.3 s

    The page becomes fully interactive after 43.3 s. Good is under 3.8 s.

  • Speed Index: 13.4 s

    13.4 s

    Visually, the page fills in at 13.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “In this photo illustration, 'Binance' logo is displayed on …”.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 50% slower for real visitors

    +50%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 130 ms to 189 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.112

    0.112

    The layout shifts by 0.112 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 561 ms

    561 ms

    Real visitors wait 561 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 6.0 MB in 1,205 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 1,205 requests on a phone: scripts 3.1 MB (96), other files 1.3 MB (539) and images 797 KiB (382). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    53 KiB

    1 image is downloaded at several times the size a phone draws it, for example FoundersSummit-2026_Logos_founderSummit_logo_horiz_color-blk at 10,893 px wide, shown at 99 px. Resized copies would save about 53 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (53 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.7 g of CO₂ per visit

    1.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.70 g of CO₂e: 203.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 9393
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 71 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8588
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 12 links with vague text

    12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 315 internal links, 9 external

    The homepage links to 315 pages on techcrunch.com and 9 external pages.

7 checks passed
  • Meta description: 107 characters

    Your meta description is 107 characters: “TechCrunch | Reporting on the business of technology, startups, venture capital funding, and Silicon Valley”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “TechCrunch | Startup and Technology News”.

  • Canonical URL set

    The canonical URL is https://techcrunch.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://techcrunch.com/sitemap.xml.

AI search readiness

1 to fix65
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No llms.txt

    There is no https://techcrunch.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed
  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,988 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 4 pages without a meta description

    https://techcrunch.com/latest, https://techcrunch.com/events, https://techcrunch.com/podcasts and https://techcrunch.com/newsletters have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://techcrunch.com/podcasts, whose canonical is https://techcrunch.com/podcast. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://techcrunch.com/events has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://lh3.googleusercontent.com/IMEohADQGV4rcD4GVSCa8AGELftSBzGQZh475GedJEeCUyL0U3WWaybctrO-uB0HN9k3X4i5-fkJs9nZBh3Mz6flS52sL-IOME6DySPeIseyhjtQcOs=h60.

  • 64 small tap targets

    64 of 78 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 26 third-party cookies

    26 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,964 words of copy

    The homepage carries about 1,964 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REGISTER HERE.”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Register now.”, “REGISTER HERE.” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Google Ads, Google Analytics and Google Tag Manager and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 81 other companies contacted

    Loading the homepage contacts 81 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at techcrunch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
2005
Headquarters
United States

Upkeep, stack, hiring and company data from programmable.info

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