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teeshoppen.dk website review

Visit site (opens in a new tab)Reviewed 5 November 202628 issues · 81 checks

This review found 28 issues worth fixing on teeshoppen.dk, 9 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.8 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
289 ms126 msMay 16Oct 31270 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026146 ms
May 23, 2026146 ms
May 30, 2026146 ms
Jun 6, 2026147 ms
Jun 13, 2026147 ms
Jun 20, 2026150 ms
Jun 27, 2026153 ms
Jul 4, 2026152 ms
Jul 11, 2026150 ms
Jul 18, 2026147 ms
Jul 25, 2026145 ms
Aug 1, 2026146 ms
Aug 8, 2026146 ms
Aug 15, 2026147 ms
Aug 22, 2026151 ms
Aug 29, 2026158 ms
Sep 5, 2026186 ms
Sep 12, 2026223 ms
Sep 19, 2026247 ms
Sep 26, 2026246 ms
Oct 3, 2026252 ms
Oct 10, 2026255 ms
Oct 17, 2026258 ms
Oct 24, 2026263 ms
Oct 31, 2026270 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of teeshoppen.dk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. teeshoppen.dk at 0.6 s0.6 s
  2. teeshoppen.dk at 1.2 s1.2 s
  3. teeshoppen.dk at 1.8 s1.8 s
  4. teeshoppen.dk at 2.5 s2.5 s
  5. teeshoppen.dk at 3.1 s3.1 s
  6. teeshoppen.dk at 3.7 s3.7 s
  7. teeshoppen.dk at 4.3 s4.3 s
  8. teeshoppen.dk at 4.9 s4.9 s

Speed

7 to fix64
  • Reduce unused JavaScript

    2.1 s · 400 KiB

    About 400 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 416 KiB

    9 images could be 416 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, ContentSquare and cookieinformation.com and others), adding 1.2 MB and 640 ms of main-thread time.

  • Render-blocking requests

    700 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Shopify adds 488 ms

    488 ms

    Shopify costs a phone 488 ms of main-thread work and 945 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 971 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    25 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.3 s

    10.3 s

    Your largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 10.5 s

    10.5 s

    The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 272 ms

    272 ms

    Real visitors wait 272 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 83% slower for real visitors

    +83%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 146 ms to 270 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

6 checks passed
  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 485 ms

    485 ms

    Real visitors wait 485 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 133 ms

    133 ms

    Scripts block the page for only 133 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 4.0 MB in 121 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 121 requests on a phone: media 2.2 MB (6), scripts 1.0 MB (81) and images 664 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    432 KiB

    6 images are downloaded at several times the size a phone draws them, for example 39a361f74b430fd6.jpg at 1,045 px wide, shown at 183 px. Resized copies would save about 432 KiB.

  • 6 images in older formats

    6 images (581 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 10097
  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 105 internal links, 8 external

    The homepage links to 105 pages on teeshoppen.dk and 8 external pages.

8 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Opdag det bedste inden for moderigtigt tøj til kvinder og mænd hos TEESHOPPEN! Vi tilbyder et bredt udvalg af tøj i høj…”.

  • One H1 headline

    Your main headline reads: “Black Fridayer i gang”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “TEESHOPPEN - Tøj til alle - Få mere kvalitet for pengene”.

  • Canonical URL set

    The canonical URL is https://teeshoppen.dk/.

  • Structured data in place

    Structured data found: OnlineStore, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://teeshoppen.dk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (427 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://teeshoppen.dk/llms.txt (3 KiB, 44 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 8 pages slow to respond

    https://teeshoppen.dk/collections/overdele-herre, https://teeshoppen.dk/collections/t-shirts-herre, https://teeshoppen.dk/collections/strik-cardigans-herre, https://teeshoppen.dk/collections/horskjorter-herre, https://teeshoppen.dk/collections/sportstoj-herre and https://teeshoppen.dk/collections/skjorter-herre and 2 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 34 small tap targets

    34 of 115 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 550 words of copy

    The homepage carries about 550 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at teeshoppen.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Aalborg

Upkeep, stack, hiring and company data from programmable.info

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