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teeshoppen.se website review
Visit site (opens in a new tab)Reviewed 8 November 202628 issues · 80 checks
This review found 28 issues worth fixing on teeshoppen.se, 7 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #66,770 of 108,870 reviewed websitesbeats 34%
- #42,927 of 61,767 online storesbeats 26%
- #40,748 of 56,365 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 143 ms |
| May 23, 2026 | 147 ms |
| May 30, 2026 | 147 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 165 ms |
| Jun 27, 2026 | 171 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 171 ms |
| Aug 8, 2026 | 178 ms |
| Aug 15, 2026 | 178 ms |
| Aug 22, 2026 | 178 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 171 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 191 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 212 ms |
| Oct 17, 2026 | 214 ms |
| Oct 24, 2026 | 212 ms |
| Oct 31, 2026 | 209 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.3 s · 426 KiBAbout 426 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
450 ms · 416 KiB9 images could be 416 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
550 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
5 third-party services on the page
5 third-party services load with your homepage (Shopify, ContentSquare and cookieinformation.com and others), adding 1.2 MB and 317 ms of main-thread time.
Shopify adds 244 ms
244 msShopify costs a phone 244 ms of main-thread work and 949 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 25 KiB3 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.
Legacy JavaScript
50 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 485 ms of it running JavaScript. That is comfortably low.
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.3 s
10.3 sYour largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.4 s
10.4 sThe page becomes fully interactive after 10.4 s. Good is under 3.8 s.
Real-user INP: 205 ms
205 msReal visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.22
0.22For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.
Tap response (INP) got 45% slower for real visitors
+45%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 729 ms
729 msReal visitors wait 729 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 29 ms
29 msScripts block the page for only 29 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.0 MB in 113 requests
3.0 MBYour homepage downloads 3.0 MB in 113 requests on a phone: media 1.1 MB (3), scripts 1.0 MB (81) and images 666 KiB (10). Under 2 MB keeps phones on slow connections fast.
6 images far larger than shown
432 KiB6 images are downloaded at several times the size a phone draws them, for example 39a361f74b430fd6.jpg at 1,045 px wide, shown at 183 px. Resized copies would save about 432 KiB.
6 images in older formats
6 images (581 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
105 internal links, 7 external
The homepage links to 105 pages on teeshoppen.se and 7 external pages.
8 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Upptäck det bästa inom trendiga kläder för kvinnor och män hos TEESHOPPEN! Vi erbjuder ett brett utbud av kläder av hög…”.
One H1 headline
Your main headline reads: “Black Fridayär igång”.
Title: 59 characters
Your title is a healthy 59 characters: “TEESHOPPEN – Kläder för alla – Få mer kvalitet för pengarna”.
Canonical URL set
The canonical URL is https://teeshoppen.se/.
Structured data in place
Structured data found: OnlineStore, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://teeshoppen.se/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (405 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://teeshoppen.se/llms.txt (3 KiB, 44 links), a plain-text guide to the site for AI tools.
Other pages
3 pages slow to respond
https://teeshoppen.se/collections/dame, https://teeshoppen.se/collections/overdelar-herr and https://teeshoppen.se/collections/t-shirts-herr took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
33 small tap targets
33 of 115 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 529 words of copy
The homepage carries about 529 words of visible text.
3 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at teeshoppen.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on teeshoppen.se, including 15 speed issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.