tefalsg.com website review

The page has 3,328 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

16 images could be 426 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

A phone's processor spends 2.3 s on main-thread work while loading, 733 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 125 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, omnisnippet1.com and layouthub.com and others), adding 556 KiB and 289 ms of main-thread time.

About 118 KiB of JavaScript is downloaded but never used on this page.

9 files are served with short cache lifetimes, so returning visitors download them again (104 KiB).

3 long tasks block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Your homepage downloads 3.4 MB in 311 requests on a phone: images 1.5 MB (42), other files 1.0 MB (151) and scripts 654 KiB (80). Under 2 MB keeps phones on slow connections fast.

B.C_TEFAL_11.11_BUNDLE_DEALS.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 15 characters: “Tefal Singapore”. Between 30 and 65 characters leaves room to say what you do and for whom.

2 links have no real href, so search engines can't follow them.

Your <h1> is empty.

The homepage links to 218 pages on tefalsg.com and 12 external pages.

https://www.tefal.com.sg/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.tefal.com.sg/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.tefal.com.sg/collections/all, https://www.tefal.com.sg/customer_authentication/redirect, https://www.tefal.com.sg/policies/shipping-policy, https://www.tefal.com.sg/pages/infraheat, https://www.tefal.com.sg/collections/pans and https://www.tefal.com.sg/collections/cookware-sets and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.tefal.com.sg/customer_authentication/redirect and https://www.tefal.com.sg/pages/infraheat have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) ReferenceError: item is not defined”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 570 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.