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teleflora.com website review
Visit site (opens in a new tab)Reviewed 26 October 202636 issues · 87 checks
This review found 36 issues worth fixing on teleflora.com, 16 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 159 ms |
| May 16, 2026 | 160 ms |
| May 23, 2026 | 161 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 169 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 173 ms |
| Jun 27, 2026 | 176 ms |
| Jul 4, 2026 | 176 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 176 ms |
| Jul 25, 2026 | 173 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 172 ms |
| Aug 15, 2026 | 172 ms |
| Aug 22, 2026 | 176 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 183 ms |
| Sep 12, 2026 | 183 ms |
| Sep 19, 2026 | 180 ms |
| Sep 26, 2026 | 177 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 169 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
4.0 s
4.6 s
5.3 s
Speed
Reduce unused JavaScript
3.2 s · 765 KiBAbout 765 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 955 KiB97 files are served with short cache lifetimes, so returning visitors download them again (955 KiB).
Render-blocking requests
1.1 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 52
52/100Your mobile performance score is 52 (desktop: 79). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
438 KiB12 images could be 438 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Noibu, TikTok and Optanon and others), adding 755 KiB and 358 ms of main-thread time.
Legacy JavaScript
150 ms · 34 KiBPolyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 163 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 3 KiB3 KiB could be saved by minifying JavaScript.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 79 but mobile only 52. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 50 ms
50 msYour server sent the HTML in 50 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Teleflora's Haunted Pumpkin Bouquet”.
Time to Interactive: 19.3 s
19.3 sThe page becomes fully interactive after 19.3 s. Good is under 3.8 s.
First Contentful Paint: 6.0 s
6.0 sThe first text or image appears after 6.0 s on a phone. Good is under 1.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
22 images without width and height
22 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 206 ms
206 msScripts block taps and scrolling for 206 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 159 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 169 ms
169 msReal visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.038
0.038The layout barely moves while loading (CLS 0.038, good is under 0.1).
Images and page weight
Page weight: 3.4 MB in 214 requests
3.4 MBYour homepage downloads 3.4 MB in 214 requests on a phone: scripts 2.0 MB (83), images 856 KiB (52) and fonts 378 KiB (11). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (50 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
18 images without alt text
18 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
216 internal links, 17 external
The homepage links to 216 pages on teleflora.com and 17 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Teleflora makes it easy to order flowers online and get same day flower delivery right to your loved one’s door, no mat…”.
One H1 headline
Your main headline reads: “Teleflora: Same-Day Local Flower Delivery & More”.
Title: 58 characters
Your title is a healthy 58 characters: “Teleflora | Order Flower Delivery Online | Flowers Near Me”.
Canonical URL set
The canonical URL is https://www.teleflora.com/.
Structured data in place
Structured data found: FAQPage and Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.teleflora.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,898 words), so crawlers that don't run JavaScript still read it.
Other pages
5 linked pages are broken
Your homepage links to /sympathy-funeral/funeral-flowers/standing-sprays-wreaths, /sympathy-funeral/funeral-flowers/funeral-bouquets, /sympathy-funeral/funeral-flowers/casket-flowers, /sympathy-funeral/funeral-flowers/photo-urn-tributes and /sympathy-flowers/sympathy-bouquets, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page points its canonical at the homepage
/Teleflora declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
1 linked page hidden from search
/aboutUs/order_inquiry.jsp is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
/ and /Teleflora all use the title “Teleflora | Order Flower Delivery Online | Flowers Near Me”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/aboutUs/order_inquiry.jsp has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 130 found) and read each the way a search engine does.
2 checks passed
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=4069480&tm=gtm002&Ver=2&mid=372d596a-7d3f-479f-b27b-c11e5487aa5c&bo=1&sid=b107b340d11d11f1a5485587b87439dd&vid=b107cf00d11d11f1a4b14d7d99ed5d9e&vids=1&msclkid=N&pi=918.
24 small tap targets
24 of 69 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'register')”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 896 words of copy
The homepage carries about 896 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP HALLOWEEN”.
36 calls to action
The homepage has 36 calls to action, for example “Shop All Birthday”, “Shop All Funeral & Sympathy” and “Shop All Occasions”.
5 short forms
5 short forms (4 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
34 cookies set on arrival
34Opening the homepage sets 34 cookies (measured from a US location before any click).
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at teleflora.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on teleflora.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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