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telescopesplus.com website review

Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 90 checks

This review found 38 issues worth fixing on telescopesplus.com, 16 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.8 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
128 ms101 msMay 23Nov 7115 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026118 ms
May 30, 2026114 ms
Jun 6, 2026111 ms
Jun 13, 2026112 ms
Jun 20, 2026112 ms
Jun 27, 2026124 ms
Jul 4, 2026114 ms
Jul 11, 2026112 ms
Jul 18, 2026110 ms
Jul 25, 2026104 ms
Aug 1, 2026105 ms
Aug 8, 2026110 ms
Aug 15, 2026112 ms
Aug 22, 2026111 ms
Aug 29, 2026118 ms
Sep 5, 2026113 ms
Sep 12, 2026120 ms
Sep 19, 2026120 ms
Sep 26, 2026114 ms
Oct 3, 2026113 ms
Oct 10, 2026111 ms
Oct 17, 2026113 ms
Oct 24, 2026115 ms
Oct 31, 2026125 ms
Nov 7, 2026115 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of telescopesplus.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. telescopesplus.com at 0.4 s0.4 s
  2. telescopesplus.com at 0.8 s0.8 s
  3. telescopesplus.com at 1.1 s1.1 s
  4. telescopesplus.com at 1.5 s1.5 s
  5. telescopesplus.com at 1.9 s1.9 s
  6. telescopesplus.com at 2.3 s2.3 s
  7. telescopesplus.com at 2.6 s2.6 s
  8. telescopesplus.com at 3.0 s3.0 s

Speed

9 to fix49
  • Reduce unused JavaScript

    3.6 s · 706 KiB

    About 706 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Use efficient cache lifetimes

    2.2 s · 653 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (653 KiB).

  • Render-blocking requests

    1.6 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Yotpo and others), adding 1.5 MB and 931 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 460 ms

    460 ms

    Google Tag Manager costs a phone 460 ms of main-thread work and 658 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Yotpo adds 109 ms

    109 ms

    Yotpo costs a phone 109 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Improve image delivery

    42 KiB

    5 images could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 19.2 s

    19.2 s

    Your largest element takes 19.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Celestron AstroMaster 114 EQ Reflector Telescope - 31042”.

  • Time to Interactive: 20.4 s

    20.4 s

    The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 411 ms

    411 ms

    Scripts block taps and scrolling for 411 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 118 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 712 ms

    712 ms

    Real visitors wait 712 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 267 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 267 requests on a phone: scripts 1.8 MB (74), other files 803 KiB (116) and images 317 KiB (55). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7484
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 42 text elements with low contrast

    42 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 10 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8577
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “TelescopesPlus - The #1 Online Store for Telescopes and Accessories”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 125 internal links, 0 external

    The homepage links to 125 pages on telescopesplus.com and 0 external pages.

4 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “TelescopesPlus carries a variety of Telescopes and Accessories, Astronomy Binoculars and Spotting Scope and more. Low p…”.

  • Canonical URL set

    The canonical URL is https://www.telescopesplus.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.telescopesplus.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (542 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.telescopesplus.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://www.telescopesplus.com/pages/daily-deals, https://www.telescopesplus.com/pages/telescopes, https://www.telescopesplus.com/collections/refracting, https://www.telescopesplus.com/collections/reflecting, https://www.telescopesplus.com/collections/catadioptric and https://www.telescopesplus.com/collections/dobsonian and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.telescopesplus.com/pages/telescopes, https://www.telescopesplus.com/collections/refracting, https://www.telescopesplus.com/collections/reflecting, https://www.telescopesplus.com/collections/catadioptric, https://www.telescopesplus.com/collections/dobsonian and https://www.telescopesplus.com/collections/goto-telescopes and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://www.telescopesplus.com/collections/refracting, https://www.telescopesplus.com/collections/catadioptric and https://www.telescopesplus.com/collections/goto-telescopes have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6976
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5189598&Ver=2&mid=2e1c6ed9-498d-4cc5-b640-59520a4968a8&bo=1&sid=ef7ed390de5f11f1a25dabb9b7b8e750&vid=ef7f1060de5f11f1a1dc014110e0e9d8&vids=1&msclkid=N&pi=918639831&lg=.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    42 of 43 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 341 words of copy

    The homepage carries about 341 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop by Brand”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop by Brand” and “Track Your Order”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 30 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 43 other companies contacted

    Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at telescopesplus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

appspot.com · yotpo.com · nosto.com · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2015.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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