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templeandtimber.com website review

Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 69 checks

This review found 30 issues worth fixing on templeandtimber.com, 12 of them high impact, across 69 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of templeandtimber.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. templeandtimber.com at 0.4 s0.4 s
  2. templeandtimber.com at 0.8 s0.8 s
  3. templeandtimber.com at 1.1 s1.1 s
  4. templeandtimber.com at 1.5 s1.5 s
  5. templeandtimber.com at 1.9 s1.9 s
  6. templeandtimber.com at 2.3 s2.3 s
  7. templeandtimber.com at 2.6 s2.6 s
  8. templeandtimber.com at 3.0 s3.0 s

Speed

6 to fix58
  • Improve image delivery

    2.9 s · 672 KiB

    6 images could be 672 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Render-blocking requests

    2.5 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 96 KiB

    About 96 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,534 HTML elements

    The page has 1,534 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (JSDelivr CDN, Clarity and Shopify and others), adding 485 KiB and 473 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

  • Minify CSS

    29 KiB

    29 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    25 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 16.4 s

    16.4 s

    Your largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.9 s

    16.9 s

    The page becomes fully interactive after 16.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.9 s

    4.9 s

    The first text or image appears after 4.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 24 ms

    24 ms

    Scripts block the page for only 24 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix64
  • Page weight: 7.0 MB in 371 requests

    7.0 MB

    Your homepage downloads 7.0 MB in 371 requests on a phone: images 5.1 MB (33), other files 1.1 MB (208) and scripts 594 KiB (119). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    IMG_7916.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.0 g of CO₂ per visit

    1.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.99 g of CO₂e: 239.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8894
  • Hidden but focusable

    16 elements hidden from screen readers can still receive keyboard focus.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8576
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 83 internal links, 4 external

    The homepage links to 83 pages on templeandtimber.com and 4 external pages.

5 checks passed
  • Title: 33 characters

    Your title is a healthy 33 characters: “Temple & Timber – Temple & Timber”.

  • Canonical URL set

    The canonical URL is https://templeandtimber.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://templeandtimber.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://templeandtimber.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 4 pages without a meta description

    https://templeandtimber.com/collections/all, https://templeandtimber.com/collections/advent-sets, https://templeandtimber.com/collections/ornaments and https://templeandtimber.com/collections/wooden-puzzles have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://templeandtimber.com/products/provo-city-center-temple-winter-wooden-puzzle-copy, https://templeandtimber.com/products/boise-idaho-temple-wooden-puzzle and https://templeandtimber.com/products/bountiful-utah-wooden-puzzle use the same meta description. A description written for each page earns more clicks.

  • 12 pages without an H1

    https://templeandtimber.com/collections/all, https://templeandtimber.com/collections/advent-sets, https://templeandtimber.com/products/mini-hymn-sign, https://templeandtimber.com/collections/ornaments, https://templeandtimber.com/collections/wooden-puzzles and https://templeandtimber.com/products/12-names-of-christ-advent-ornaments and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://templeandtimber.com/collections/ornaments and https://templeandtimber.com/products/25-names-of-christ-advent-ornaments took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 11 small tap targets

    11 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 112 words

    The homepage has only about 112 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop all”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop All Products” and “Shop all”.

  • 18 short forms

    18 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Microsoft Clarity and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at templeandtimber.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Upload Lift · Microsoft Clarity · Klaviyo Email Marketing Sms · King Product Options · Bixgrow Affiliate · Access Pro

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 30 issues on templeandtimber.com, including 10 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
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