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tena.com.au website review

Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 84 checks

This review found 40 issues worth fixing on tena.com.au, 19 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.5 sMay 23Nov 72.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.1 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.0 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20262.9 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Oct 31, 20262.7 s
Nov 7, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
200 ms149 msMay 23Nov 7194 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026158 ms
May 30, 2026157 ms
Jun 6, 2026155 ms
Jun 13, 2026158 ms
Jun 20, 2026158 ms
Jun 27, 2026160 ms
Jul 4, 2026163 ms
Jul 11, 2026161 ms
Jul 18, 2026165 ms
Jul 25, 2026161 ms
Aug 1, 2026159 ms
Aug 8, 2026162 ms
Aug 15, 2026163 ms
Aug 22, 2026173 ms
Aug 29, 2026178 ms
Sep 5, 2026185 ms
Sep 12, 2026192 ms
Sep 19, 2026187 ms
Sep 26, 2026187 ms
Oct 3, 2026182 ms
Oct 10, 2026179 ms
Oct 17, 2026181 ms
Oct 24, 2026183 ms
Oct 31, 2026189 ms
Nov 7, 2026194 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tena.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tena.com.au at 0.5 s0.5 s
  2. tena.com.au at 1.0 s1.0 s
  3. tena.com.au at 1.6 s1.6 s
  4. tena.com.au at 2.1 s2.1 s
  5. tena.com.au at 2.6 s2.6 s
  6. tena.com.au at 3.1 s3.1 s
  7. tena.com.au at 3.7 s3.7 s
  8. tena.com.au at 4.2 s4.2 s

Speed

13 to fix40
  • Reduce unused JavaScript

    5.0 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.3 s · 568 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (568 KiB).

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Bold Commerce and Accessibe Accessibility Overlay and others), adding 2.3 MB and 1.1 s of main-thread time.

  • Reduce unused CSS

    750 ms · 135 KiB

    About 135 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 519 ms

    519 ms

    Google Tag Manager costs a phone 519 ms of main-thread work and 682 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 67 KiB

    Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,922 HTML elements

    The page has 2,922 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 287 ms. During a long task the page ignores taps.

  • Bold Commerce adds 188 ms

    188 ms

    Bold Commerce costs a phone 188 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Accessibe Accessibility Overlay adds 105 ms

    105 ms

    Accessibe Accessibility Overlay costs a phone 105 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    26 KiB

    2 images could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 21.0 s

    21.0 s

    Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “LEARN MORE”.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 774 ms

    774 ms

    Scripts block taps and scrolling for 774 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 158 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user INP: 182 ms

    182 ms

    Real visitors wait 182 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 582 ms

    582 ms

    Real visitors wait 582 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 336 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 336 requests on a phone: scripts 2.5 MB (93), other files 1.4 MB (174) and images 606 KiB (50). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7888
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 146 images without alt text

    146 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h4 → h6, h1 → h6 and h1 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList and Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//tena.com.au/cdn/shop/t/428/assets/ui-logo-nexus.svg?v…”.

  • 18 links with vague text

    18 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 245 internal links, 8 external

    The homepage links to 245 pages on tena.com.au and 8 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Find free product samples, facts on incontinence and treatment options. TENA aims to help you make the best decisions t…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Incontinence Pads & Products Trusted by Millions | TENA”.

  • Canonical URL set

    The canonical URL is https://tena.com.au/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://tena.com.au/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://tena.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,725 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://ipinfo.io/json' from origin 'https://tena.com.au' has been blocked by CORS policy: No 'Acce…”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    81 of 84 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 734 words of copy

    The homepage carries about 734 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE” and “SHOP NOW”.

  • 95 calls to action

    The homepage has 95 calls to action, for example “Shop Women”, “Shop All Women's Products” and “Try our product finder”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 2 of them by other companies (measured from a US location before any click).

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tena.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Avada Seo Suite · Triplewhale · Klaviyo Email Marketing Sms · Bold Subscriptions · chimpstatic.com · pxucdn.com · dynamic-yield.com · bazaarvoice.com · cfjump.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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