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tenniszon.com website review
Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 88 checks
This review found 43 issues worth fixing on tenniszon.com, 13 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,517 of 109,350 reviewed websitesbeats 44%
- #36,297 of 61,859 online storesbeats 36%
- #34,700 of 56,401 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 95 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 98 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 103 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 107 ms |
| Sep 26, 2026 | 106 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 106 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
6,425 HTML elements
The page has 6,425 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
600 ms · 4.6 MB25 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Reduce unused JavaScript
450 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Shopify and Klaviyo and others), adding 2.7 MB and 1.1 s of main-thread time.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Google CDN adds 560 ms
560 msGoogle CDN costs a phone 560 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 299 ms
299 msShopify costs a phone 299 ms of main-thread work and 938 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 107 ms
107 msKlaviyo costs a phone 107 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 171 KiB15 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).
Reduce unused CSS
150 ms · 116 KiBAbout 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.8 s
18.8 sYour largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 39.9 s
39.9 sThe page becomes fully interactive after 39.9 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
Real-user INP: 236 ms
236 msReal visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.176
0.176The layout shifts by 0.176 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 568 ms
568 msReal visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 198 ms
198 msScripts block the page for only 198 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 10.5 MB in 492 requests
10.5 MBYour homepage downloads 10.5 MB in 492 requests on a phone: images 5.4 MB (40), scripts 2.6 MB (184) and other files 1.8 MB (202). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 4.6 MB together. On a phone connection a single image that size takes seconds.
6 images far larger than shown
4.5 MB6 images are downloaded at several times the size a phone draws them, for example IMG_7188_copie.webp at 3,024 px wide, shown at 360 px. Resized copies would save about 4.5 MB.
11 images in older formats
11 images (6.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
10 images below the first screen load straight away
10 images further down the page (6.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
2.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 357.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
237 text elements with low contrast
237 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
28 images without alt text
28 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Read all the tips and advices fromour experts.”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (Organization, SportingGoodsStore and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("tenniszon.com")”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
747 internal links, 19 external
The homepage links to 747 pages on tenniszon.com and 19 external pages.
5 checks passed
Meta description: 146 characters
Your meta description is 146 characters: “Tenniszon is the best online tennis store. Explore our best racquet sports products ! Tennis, badminton, table tennis, …”.
Title: 54 characters
Your title is a healthy 54 characters: “Tenniszon | Online Tennis Store | Racquet Sports Store”.
Canonical URL set
The canonical URL is https://tenniszon.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://tenniszon.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 1 AI crawler
Your robots.txt lets ChatGPT search (OAI-SearchBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,294 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://tenniszon.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://tenniszon.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://tenniszon.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
7 pages without a meta description
https://tenniszon.com/collections/all, https://tenniszon.com/customer_authentication/redirect, https://tenniszon.com/policies/shipping-policy, https://tenniszon.com/products/tenniszon-gift-card, https://tenniszon.com/pages/contact and https://tenniszon.com/pages/subscribe-to-our-newsletter and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://tenniszon.com/collections/all, https://tenniszon.com/customer_authentication/redirect, https://tenniszon.com/policies/shipping-policy, https://tenniszon.com/products/tenniszon-gift-card, https://tenniszon.com/pages/faq and https://tenniszon.com/pages/contact and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
15 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,484 words of copy
The homepage carries about 1,484 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
41 calls to action
The homepage has 41 calls to action, for example “Contact us”, “Subscribe” and “Shop by Brand”.
24 short forms
24 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 customer or partner logos and a star rating.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tenniszon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Sc Product Options · Inbox · Powerful Form Builder · Gift Card Hero All In One · Klaviyo Email Marketing Sms · Langify · Social Login · Instafeed · Seo Manager Venntov · Shopify Cli · Bixgrow Affiliate · Bookeasy · Essential Pre Order Presale · zooomyapps.com · stamped.io · smile.io · amazonaws.com · cart-bot.net · good-apps.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on tenniszon.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.