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tenniszon.com website review

Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 88 checks

This review found 43 issues worth fixing on tenniszon.com, 13 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.3 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
115 ms92 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202695 ms
May 23, 202695 ms
May 30, 202695 ms
Jun 6, 202695 ms
Jun 13, 202698 ms
Jun 20, 2026103 ms
Jun 27, 2026104 ms
Jul 4, 2026105 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026103 ms
Aug 29, 2026103 ms
Sep 5, 2026104 ms
Sep 12, 2026105 ms
Sep 19, 2026107 ms
Sep 26, 2026106 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026106 ms
Oct 24, 2026112 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of tenniszon.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. tenniszon.com at 1.1 s1.1 s
  2. tenniszon.com at 2.2 s2.2 s
  3. tenniszon.com at 3.3 s3.3 s
  4. tenniszon.com at 4.4 s4.4 s
  5. tenniszon.com at 5.6 s5.6 s
  6. tenniszon.com at 6.7 s6.7 s
  7. tenniszon.com at 7.8 s7.8 s
  8. tenniszon.com at 8.9 s8.9 s

Speed

10 to fix52
  • Render-blocking requests

    1.6 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 6,425 HTML elements

    The page has 6,425 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    600 ms · 4.6 MB

    25 images could be 4.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    450 ms · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Shopify and Klaviyo and others), adding 2.7 MB and 1.1 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 560 ms

    560 ms

    Google CDN costs a phone 560 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 299 ms

    299 ms

    Shopify costs a phone 299 ms of main-thread work and 938 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 107 ms

    107 ms

    Klaviyo costs a phone 107 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 171 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (171 KiB).

  • Reduce unused CSS

    150 ms · 116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.8 s

    18.8 s

    Your largest element takes 18.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 39.9 s

    39.9 s

    The page becomes fully interactive after 39.9 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 236 ms

    236 ms

    Real visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.176

    0.176

    The layout shifts by 0.176 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 568 ms

    568 ms

    Real visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 198 ms

    198 ms

    Scripts block the page for only 198 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 10.5 MB in 492 requests

    10.5 MB

    Your homepage downloads 10.5 MB in 492 requests on a phone: images 5.4 MB (40), scripts 2.6 MB (184) and other files 1.8 MB (202). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 4.6 MB together. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    4.5 MB

    6 images are downloaded at several times the size a phone draws them, for example IMG_7188_copie.webp at 3,024 px wide, shown at 360 px. Resized copies would save about 4.5 MB.

  • 11 images in older formats

    11 images (6.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (6.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.0 g of CO₂ per visit

    2.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 357.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8894
  • 237 text elements with low contrast

    237 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 28 images without alt text

    28 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Read all the tips and advices fromour experts.”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization, SportingGoodsStore and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("tenniszon.com")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 747 internal links, 19 external

    The homepage links to 747 pages on tenniszon.com and 19 external pages.

5 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Tenniszon is the best online tennis store. Explore our best racquet sports products ! Tennis, badminton, table tennis, …”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Tenniszon | Online Tennis Store | Racquet Sports Store”.

  • Canonical URL set

    The canonical URL is https://tenniszon.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://tenniszon.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets ChatGPT search (OAI-SearchBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,294 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://tenniszon.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://tenniszon.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://tenniszon.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 7 pages without a meta description

    https://tenniszon.com/collections/all, https://tenniszon.com/customer_authentication/redirect, https://tenniszon.com/policies/shipping-policy, https://tenniszon.com/products/tenniszon-gift-card, https://tenniszon.com/pages/contact and https://tenniszon.com/pages/subscribe-to-our-newsletter and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://tenniszon.com/collections/all, https://tenniszon.com/customer_authentication/redirect, https://tenniszon.com/policies/shipping-policy, https://tenniszon.com/products/tenniszon-gift-card, https://tenniszon.com/pages/faq and https://tenniszon.com/pages/contact and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 200 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9291
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    15 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,484 words of copy

    The homepage carries about 1,484 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 41 calls to action

    The homepage has 41 calls to action, for example “Contact us”, “Subscribe” and “Shop by Brand”.

  • 24 short forms

    24 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 customer or partner logos and a star rating.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at tenniszon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sc Product Options · Inbox · Powerful Form Builder · Gift Card Hero All In One · Klaviyo Email Marketing Sms · Langify · Social Login · Instafeed · Seo Manager Venntov · Shopify Cli · Bixgrow Affiliate · Bookeasy · Essential Pre Order Presale · zooomyapps.com · stamped.io · smile.io · amazonaws.com · cart-bot.net · good-apps.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on tenniszon.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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