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terra.edu website review

Visit site (opens in a new tab)Reviewed 27 October 202640 issues · 88 checks

This review found 40 issues worth fixing on terra.edu, 17 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s894 msMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.1 s
Sep 26, 2026964 ms
Oct 3, 2026994 ms
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
127 ms101 msMay 9Sep 19113 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026104 ms
May 16, 2026108 ms
May 23, 2026112 ms
May 30, 2026113 ms
Jun 6, 2026124 ms
Aug 15, 2026112 ms
Aug 22, 2026105 ms
Aug 29, 2026112 ms
Sep 5, 2026105 ms
Sep 12, 2026114 ms
Sep 19, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of terra.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. terra.edu at 0.4 s0.4 s
  2. terra.edu at 0.9 s0.9 s
  3. terra.edu at 1.3 s1.3 s
  4. terra.edu at 1.8 s1.8 s
  5. terra.edu at 2.2 s2.2 s
  6. terra.edu at 2.7 s2.7 s
  7. terra.edu at 3.1 s3.1 s
  8. terra.edu at 3.6 s3.6 s

Speed

11 to fix37
  • Improve image delivery

    14.1 s · 4.9 MB

    13 images could be 4.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 14.1 s faster on a phone.

  • Minify JavaScript

    4.2 s · 817 KiB

    817 KiB could be saved by minifying JavaScript.

  • Reduce unused JavaScript

    3.2 s · 792 KiB

    About 792 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 771 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (771 KiB).

  • Render-blocking requests

    1.4 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and 451.io and others), adding 1.3 MB and 1.3 s of main-thread time.

  • Google Tag Manager adds 653 ms

    653 ms

    Google Tag Manager costs a phone 653 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 351 ms. During a long task the page ignores taps.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 451.io adds 174 ms

    174 ms

    451.io costs a phone 174 ms of main-thread work and 581 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 36.8 s

    36.8 s

    Your largest element takes 36.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Who Will You Be? Who Will You Be?”.

  • Time to Interactive: 39.1 s

    39.1 s

    The page becomes fully interactive after 39.1 s. Good is under 3.8 s.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 135 ms

    135 ms

    Real visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 468 ms

    468 ms

    Real visitors wait 468 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 11.6 MB in 101 requests

    11.6 MB

    Your homepage downloads 11.6 MB in 101 requests on a phone: images 5.4 MB (22), media 3.6 MB (3) and scripts 2.3 MB (22). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 3.9 MB together. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    2.8 MB

    6 images are downloaded at several times the size a phone draws them, for example summerclasses.jpg at 1,900 px wide, shown at 390 px. Resized copies would save about 2.8 MB.

  • 12 images in older formats

    12 images (5.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.3 g of CO₂ per visit

    3.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.29 g of CO₂e: 394.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9295
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9274
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (11 characters)

    Your title is only 11 characters: “Terra State”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 111 internal links, 21 external

    The homepage links to 111 pages on terra.edu and 21 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Who Will You Be?”.

  • Canonical URL set

    The canonical URL is https://www.terra.edu/index.php.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://terra.edu/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://terra.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (965 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 13 pages without a meta description

    https://terra.edu/about_us/terra_college_foundation/index.php, https://terra.edu/life_at_terra_state/titan_access/index.php, https://terra.edu/_showcase/pattern-a.php, https://terra.edu/about_us/for_alumni/index.php, https://terra.edu/about_us/directory/index.php and https://terra.edu/information_for/info_for_employers.php and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://terra.edu/calendar, whose canonical is https://terra.edu/calendar/index.php. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 4 small tap targets

    4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 711 words of copy

    The homepage carries about 711 words of visible text.

5 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Apply”, “Request Info” and “Apply & Aid”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel, LinkedIn Insight and Umami.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at terra.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics
Hosting
AWS

Hiring

Hiring
10 open roles
Teams
Video Games (7), Healthcare (3)
Job board
ashby

Company

Employees
338
Founded
1968

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on terra.edu, including 17 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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