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thaireefer.co.th website review

Visit site (opens in a new tab)Reviewed 28 October 202634 issues · 73 checks

This review found 34 issues worth fixing on thaireefer.co.th, 14 of them high impact, across 73 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of thaireefer.co.th (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thaireefer.co.th at 0.9 s0.9 s
  2. thaireefer.co.th at 1.8 s1.8 s
  3. thaireefer.co.th at 2.7 s2.7 s
  4. thaireefer.co.th at 3.6 s3.6 s
  5. thaireefer.co.th at 4.5 s4.5 s
  6. thaireefer.co.th at 5.3 s5.3 s
  7. thaireefer.co.th at 6.2 s6.2 s
  8. thaireefer.co.th at 7.1 s7.1 s

Speed

11 to fix45
  • Reduce unused JavaScript

    1.5 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    3.0 s

    46 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,368 HTML elements

    The page has 4,368 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (YouTube, Google CDN and Google Tag Manager and others), adding 3.1 MB and 1.4 s of main-thread time.

  • Improve image delivery

    100 ms · 1.4 MB

    44 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • YouTube adds 905 ms

    905 ms

    YouTube costs a phone 905 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 231 ms

    231 ms

    Google CDN costs a phone 231 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 255 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 225 ms

    225 ms

    Google Tag Manager costs a phone 225 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    260 ms · 201 KiB

    About 201 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    2 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).

1 checks passed
  • Server response: 267 ms

    267 ms

    Your server sent the HTML in 267 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix48
  • Largest Contentful Paint: 10.4 s

    10.4 s

    Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “COMPANY PROFILE ThaiReefer Group “We specialize in refriger…”.

  • Time to Interactive: 31.1 s

    31.1 s

    The page becomes fully interactive after 31.1 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 660 ms

    660 ms

    Scripts block taps and scrolling for 660 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 6.0 MB in 201 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 201 requests on a phone: scripts 3.1 MB (50), images 2.3 MB (75) and stylesheets 305 KiB (58). Under 2 MB keeps phones on slow connections fast.

  • 37 images below the first screen load straight away

    37 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 11 images in older formats

    11 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9094
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 76 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10087
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 238 internal links, 24 external

    The homepage links to 238 pages on thaireefer.co.th and 24 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Thai Reefer Group is a comprehensive provider of container solutions, specializing in the sale and rental of shipping c…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Reefer Containers & Logistics Thailand | ThaiReefer Group”.

  • Canonical URL set

    The canonical URL is https://thaireefer.net/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thaireefer.net/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,064 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 6 pages share 3 titles

    https://thaireefer.net/product-category/dehumidifier and https://thaireefer.net/products/dehumidifier all use the title “Dehumidifier - thaireefer”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://thaireefer.net/product-category/dehumidifier, https://thaireefer.net/product-category/reefer-connect, https://thaireefer.net/product-category/truck-air-conditioner, https://thaireefer.net/product-category/t-lift and https://thaireefer.net/products/carrier-reefer-machinery have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://thaireefer.net/contact-us, https://thaireefer.net/aboutus, https://thaireefer.net/parts-store, https://thaireefer.net/product-category/dehumidifier, https://thaireefer.net/products/dehumidifier and https://thaireefer.net/product-category/reefer-connect and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 6 small tap targets

    6 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 593 words of copy

    The homepage carries about 593 words of visible text.

5 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us” and “Contact Now”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 trust badge and “0 + Satisfied Clients”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thaireefer.co.th, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
CS LOXINFO Public Company Limited.

Upkeep, stack, hiring and company data from programmable.info

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