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thaireefer.co.th website review
Visit site (opens in a new tab)Reviewed 28 October 202634 issues · 73 checks
This review found 34 issues worth fixing on thaireefer.co.th, 14 of them high impact, across 73 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.5 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
3.0 s46 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.
Mobile performance score: 45
45/100Your mobile performance score is 45 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,368 HTML elements
The page has 4,368 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (YouTube, Google CDN and Google Tag Manager and others), adding 3.1 MB and 1.4 s of main-thread time.
Improve image delivery
100 ms · 1.4 MB44 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
YouTube adds 905 ms
905 msYouTube costs a phone 905 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 231 ms
231 msGoogle CDN costs a phone 231 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 255 ms. During a long task the page ignores taps.
Google Tag Manager adds 225 ms
225 msGoogle Tag Manager costs a phone 225 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
260 ms · 201 KiBAbout 201 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
2 KiB3 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).
1 checks passed
Server response: 267 ms
267 msYour server sent the HTML in 267 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.4 s
10.4 sYour largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “COMPANY PROFILE ThaiReefer Group “We specialize in refriger…”.
Time to Interactive: 31.1 s
31.1 sThe page becomes fully interactive after 31.1 s. Good is under 3.8 s.
Speed Index: 10.8 s
10.8 sVisually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 660 ms
660 msScripts block taps and scrolling for 660 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 6.0 MB in 201 requests
6.0 MBYour homepage downloads 6.0 MB in 201 requests on a phone: scripts 3.1 MB (50), images 2.3 MB (75) and stylesheets 305 KiB (58). Under 2 MB keeps phones on slow connections fast.
37 images below the first screen load straight away
37 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
11 images in older formats
11 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 76 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
238 internal links, 24 external
The homepage links to 238 pages on thaireefer.co.th and 24 external pages.
6 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Thai Reefer Group is a comprehensive provider of container solutions, specializing in the sale and rental of shipping c…”.
Title: 57 characters
Your title is a healthy 57 characters: “Reefer Containers & Logistics Thailand | ThaiReefer Group”.
Canonical URL set
The canonical URL is https://thaireefer.net/.
Structured data in place
Structured data found: Article, ImageObject, Organization, Person and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thaireefer.net/sitemap_index.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,064 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share 3 titles
https://thaireefer.net/product-category/dehumidifier and https://thaireefer.net/products/dehumidifier all use the title “Dehumidifier - thaireefer”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://thaireefer.net/product-category/dehumidifier, https://thaireefer.net/product-category/reefer-connect, https://thaireefer.net/product-category/truck-air-conditioner, https://thaireefer.net/product-category/t-lift and https://thaireefer.net/products/carrier-reefer-machinery have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://thaireefer.net/contact-us, https://thaireefer.net/aboutus, https://thaireefer.net/parts-store, https://thaireefer.net/product-category/dehumidifier, https://thaireefer.net/products/dehumidifier and https://thaireefer.net/product-category/reefer-connect and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 593 words of copy
The homepage carries about 593 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us” and “Contact Now”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 trust badge and “0 + Satisfied Clients”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thaireefer.co.th, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- CS LOXINFO Public Company Limited.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on thaireefer.co.th, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.