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the-sun.com website review
Visit site (opens in a new tab)Reviewed 12 October 202644 issues · 76 checks
This review found 44 issues worth fixing on the-sun.com, 16 of them high impact, across 76 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.9 s |
| Apr 25, 2026 | 1.9 s |
| May 2, 2026 | 1.9 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 319 ms |
| Apr 25, 2026 | 309 ms |
| May 2, 2026 | 307 ms |
| May 9, 2026 | 306 ms |
| May 16, 2026 | 271 ms |
| May 23, 2026 | 236 ms |
| May 30, 2026 | 216 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 175 ms |
| Jun 20, 2026 | 174 ms |
| Jun 27, 2026 | 172 ms |
| Jul 4, 2026 | 171 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 172 ms |
| Aug 1, 2026 | 178 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 184 ms |
| Aug 22, 2026 | 187 ms |
| Aug 29, 2026 | 193 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 197 ms |
| Sep 19, 2026 | 200 ms |
| Sep 26, 2026 | 197 ms |
| Oct 3, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.3 s
5.4 s
6.4 s
7.5 s
8.6 s
Speed
Use efficient cache lifetimes
5.3 s · 1.8 MB92 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).
Reduce unused JavaScript
3.1 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
Main-thread work: 11.8 s
A phone's processor spends 11.8 s on main-thread work while loading, 6.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 28
28/100Your mobile performance score is 28 (desktop: 67). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Facebook and others), adding 2.8 MB and 2.3 s of main-thread time.
Render-blocking requests
800 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 800 ms.
Google Tag Manager adds 657 ms
657 msGoogle Tag Manager costs a phone 657 ms of main-thread work and 945 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google/Doubleclick Ads adds 472 ms
472 msGoogle/Doubleclick Ads costs a phone 472 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 460 ms
460 msFacebook costs a phone 460 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 24 KiB24 KiB could be saved by minifying JavaScript.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.
2,284 HTML elements
The page has 2,284 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Opta adds 163 ms
163 msOpta costs a phone 163 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
210 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 210 ms faster on a phone.
Legacy JavaScript
150 ms · 89 KiBPolyfills for old browsers add 89 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
100 ms · 72 KiB3 images could be 72 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Phones get a much slower page than desktops
Desktop scores 67 but mobile only 28. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.9 s
8.9 sThe first text or image appears after 8.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 15.6 s
15.6 sYour largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Houthi rebels blitz Riyadh airport AGAIN & claim deadly att…”.
Time to Interactive: 44.0 s
44.0 sThe page becomes fully interactive after 44.0 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 584 ms
584 msReal visitors wait 584 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 38% faster for real visitors
-38%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 319 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
Page weight: 9.3 MB in 667 requests
9.3 MBYour homepage downloads 9.3 MB in 667 requests on a phone: media 4.3 MB (2), scripts 3.9 MB (108) and other files 374 KiB (334). Under 2 MB keeps phones on slow connections fast.
About 2.6 g of CO₂ per visit
2.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.64 g of CO₂e: 316.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
10 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 15 WCAG 2.2 A/AA and best-practice rules on the phone render: 10 passed and 5 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (16 characters)
Your title is only 16 characters: “Verifying Device”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.the-sun.com/sitemap.xml, so Google discovers your pages only by following links.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
AI search readiness
robots.txt blocks 4 AI answer engine crawlers
4 of 6Your robots.txt shuts out Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.the-sun.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 4 crawlers
robots.txt blocks ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
Best practices
43 third-party cookies
43 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://p.toadmash.net/toadmash-1.0.11.css' from origin 'https://www.the-sun.com' has been…”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 7 words
The homepage has only about 7 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Try Again”.
1 call to action
The homepage has 1 call to action, for example “Try Again”.
1 short form
A short form (0 fields at most) is right on the homepage.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at the-sun.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on the-sun.com, including 18 speed issues, 11 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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