the-wants.com website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  +1%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) got 10% slower for real visitors

  +10%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.4 MB

  3.4 MB

  Your homepage downloads 3.4 MB on a phone, 734 KiB of it images (21%). Under 2 MB keeps phones on slow connections fast.

• 1 image far larger than shown

  101 KiB

  1 image is downloaded at several times the size a phone draws it, for example Headerformat_mobile-25_c0082bc5-47ad-42dc-b91a-67b5a59d47b2. at 1,500 px wide, shown at 390 px. Resized copies would save about 101 KiB.

  Elements (1)

• 4 images below the first screen load straight away

  4 images further down the page (331 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (4)

• About 1.0 g of CO₂ per visit

  0.95 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 8 tap targets too small

  8 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 3 text elements with low contrast

  3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  View sourceElements (1)

• 26 links without text

  26 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• Title is short (15 characters)

  Your title is only 15 characters: “THE WANTS SHOES”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• Meta description is long (245 characters)

  Your meta description is 245 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• No favicon declared

  No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

• 131 internal links, 5 external

  The homepage links to 131 pages on the-wants.com and 5 external pages.

• 1 page without a meta description

  https://the-wants.com/collections/alle-schuhe has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 15 pages without an H1

  https://the-wants.com/collections/new-in, https://the-wants.com/collections/alle-schuhe, https://the-wants.com/collections/boots1, https://the-wants.com/collections/heels-1, https://the-wants.com/collections/loafer and https://the-wants.com/collections/slipper-1 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

• 7 small tap targets

  7 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 5 JavaScript errors while loading

  5 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• Only about 123 words

  The homepage has only about 123 words of visible text; thin pages give Google and first-time buyers little to go on.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

• 17 cookies set on arrival

  17

  Opening the homepage sets 17 cookies, 1 of them by other companies (measured from a US location before any click).

• 29 other companies contacted

  Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.