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theblaze.com website review
Visit site (opens in a new tab)Reviewed 11 October 202631 issues · 83 checks
This review found 31 issues worth fixing on theblaze.com, 13 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.5 s |
| Apr 25, 2026 | 1.5 s |
| May 2, 2026 | 1.5 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 99 ms |
| Apr 25, 2026 | 97 ms |
| May 2, 2026 | 96 ms |
| May 9, 2026 | 96 ms |
| May 16, 2026 | 96 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 99 ms |
| Jun 13, 2026 | 100 ms |
| Jun 20, 2026 | 102 ms |
| Jun 27, 2026 | 101 ms |
| Jul 4, 2026 | 102 ms |
| Jul 11, 2026 | 99 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 98 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 114 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 127 ms |
| Sep 19, 2026 | 135 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 141 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
2.9 s
3.3 s
Speed
Reduce unused JavaScript
8.2 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.2 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
450 ms · 2.0 MB43 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Facebook and others), adding 3.0 MB and 1.8 s of main-thread time.
Google CDN adds 745 ms
745 msGoogle CDN costs a phone 745 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
544 KiB14 images could be 544 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 344 ms
344 msGoogle Tag Manager costs a phone 344 ms of main-thread work and 622 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 280 ms
280 msFacebook costs a phone 280 ms of main-thread work and 252 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
1,636 HTML elements
The page has 1,636 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Optanon adds 103 ms
103 msOptanon costs a phone 103 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 179 ms. During a long task the page ignores taps.
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 12.3 s
12.3 sThe first text or image appears after 12.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 16.2 s
16.2 sYour largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses third-party tools that may track your int…”.
Time to Interactive: 32.4 s
32.4 sThe page becomes fully interactive after 32.4 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 744 ms
744 msScripts block taps and scrolling for 744 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 42% slower for real visitors
+42%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 99 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 289 ms
289 msReal visitors wait 289 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.063
0.063The layout barely moves while loading (CLS 0.063, good is under 0.1).
Images and page weight
Page weight: 6.6 MB in 122 requests
6.6 MBYour homepage downloads 6.6 MB in 122 requests on a phone: scripts 3.0 MB (34), images 2.2 MB (33) and other files 943 KiB (38). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (30 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.9 g of CO₂ per visit
1.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.88 g of CO₂e: 225.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
56 text elements with low contrast
56 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (135 elements)
All page content should be contained by landmarks: 135 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
264 internal links, 13 external
The homepage links to 264 pages on theblaze.com and 13 external pages.
8 checks passed
Meta description: 78 characters
Your meta description is 78 characters: “News, opinion, and entertainment for people who love the American way of life.”.
One H1 headline
Your main headline reads: “Blaze MediaBlaze Media”.
Title: 46 characters
Your title is a healthy 46 characters: “Blaze Media | News, opinion, and entertainment”.
Canonical URL set
The canonical URL is https://www.theblaze.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.theblaze.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,089 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.theblaze.com/llms.txt (6 KiB, 48 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 124 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
49 small tap targets
49 of 81 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 896 words of copy
The homepage carries about 896 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE” and “Subscribe”.
5 calls to action
The homepage has 5 calls to action, for example “subscribe”, “SHOP” and “Subscribe”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Hotjar.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Comscore, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theblaze.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
Company
- Founded
- 2011
- Headquarters
- Irving
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on theblaze.com, including 19 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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