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thebombbar.ca website review

Visit site (opens in a new tab)Reviewed 13 November 202647 issues · 95 checks

This review found 47 issues worth fixing on thebombbar.ca, 20 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 23Oct 31.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Aug 29, 20261.2 s
Sep 12, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
1.4 s782 msMay 23Nov 71.3 s
Show as table
DateReal-visitor tap response (INP)
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Aug 29, 2026857 ms
Sep 12, 2026935 ms
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Nov 7, 20261.3 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thebombbar.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thebombbar.ca at 1.3 s1.3 s
  2. thebombbar.ca at 2.7 s2.7 s
  3. thebombbar.ca at 4.0 s4.0 s
  4. thebombbar.ca at 5.4 s5.4 s
  5. thebombbar.ca at 6.7 s6.7 s
  6. thebombbar.ca at 8.0 s8.0 s
  7. thebombbar.ca at 9.4 s9.4 s
  8. thebombbar.ca at 10.7 s10.7 s

Speed

12 to fix38
  • Reduce unused JavaScript

    4.8 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Improve image delivery

    1.4 s · 1.2 MB

    6 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 522 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (522 KiB).

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.0 s

    A phone's processor spends 9.0 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8,918 HTML elements

    The page has 8,918 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Yotpo and omnisnippet1.com and others), adding 2.9 MB and 1.1 s of main-thread time.

  • Shopify adds 535 ms

    535 ms

    Shopify costs a phone 535 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    700 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 677 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 173 KiB

    About 173 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Yotpo adds 300 ms

    300 ms

    Yotpo costs a phone 300 ms of main-thread work and 640 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 67 KiB

    67 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 22.2 s

    22.2 s

    Your largest element takes 22.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 30.0 s

    30.0 s

    The page becomes fully interactive after 30.0 s. Good is under 3.8 s.

  • Speed Index: 11.2 s

    11.2 s

    Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 384 ms

    384 ms

    Real visitors wait 384 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 6.9 MB in 490 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 490 requests on a phone: scripts 2.9 MB (232), images 2.1 MB (22) and other files 1.1 MB (186). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.4 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    702 KiB

    3 images are downloaded at several times the size a phone draws them, for example pink_water_2ad5edcc-31a4-434a-895a-8052f726c34c_2000x.png at 2,000 px wide, shown at 390 px. Resized copies would save about 702 KiB.

  • An image on the first screen is lazy-loaded

    pink_water_2ad5edcc-31a4-434a-895a-8052f726c34c_2000x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.0 g of CO₂ per visit

    1.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.95 g of CO₂e: 234.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8692
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9280
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (230 characters)

    Your meta description is 230 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 219 internal links, 20 external

    The homepage links to 219 pages on thebombbar.ca and 20 external pages.

5 checks passed
  • Title: 41 characters

    Your title is a healthy 41 characters: “Handmade Bath Bombs | The Bomb Bar Canada”.

  • Canonical URL set

    The canonical URL is https://thebombbar.ca/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thebombbar.ca/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,905 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thebombbar.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 11 pages without a meta description

    https://thebombbar.ca/pages/about-us-page, https://thebombbar.ca/apps/collective/retailer-referral, https://thebombbar.ca/pages/kiosk-partner-program, https://thebombbar.ca/pages/wholesale, https://thebombbar.ca/pages/faq and https://thebombbar.ca/pages/contact-us and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://thebombbar.ca/pages/about-us-page, https://thebombbar.ca/apps/collective/retailer-referral, https://thebombbar.ca/pages/kiosk-partner-program, https://thebombbar.ca/pages/faq, https://thebombbar.ca/pages/contact-us and https://thebombbar.ca/collections/bath-bombs-so-good-ya-wanna-eat-them and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://thebombbar.ca/pages/wholesale has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5069
  • 6 broken images

    6 images failed to load on a phone, for example https://cdn-yotpo-images-production.yotpo.com/Product/486047538/412049474/square.jpg?1682058517.

  • 11 small tap targets

    11 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,031 words of copy

    The homepage carries about 1,031 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop the Sale”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Shop Wholesale”, “Contact Us” and “Book Your Party”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 54 other companies contacted

    Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thebombbar.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Ecomposer Builder · Inbox · Yotpo Loyalty Rewards · Yotpo Product Reviews · Bundler Bundles App · Omnisend · Https Appointly Com · Selleasy · Forms · Fordeer Product Labels · Countdown Timer · Free Shipping Bar · Subscription By Rhem · Slide Cart · zooomyapps.com · nice-team.net · snapchat.com · trafficmanager.net · chimpstatic.com · jsdelivr.net · revenuehunt.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 47 issues on thebombbar.ca, including 20 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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