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thebrokenbindingsub.com website review

Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 86 checks

This review found 35 issues worth fixing on thebrokenbindingsub.com, 17 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
979 ms864 msMay 16Oct 31899 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026887 ms
May 23, 2026897 ms
May 30, 2026892 ms
Jun 6, 2026909 ms
Jun 13, 2026917 ms
Jun 20, 2026916 ms
Jun 27, 2026935 ms
Jul 4, 2026965 ms
Jul 11, 2026966 ms
Jul 18, 2026963 ms
Jul 25, 2026950 ms
Aug 1, 2026927 ms
Aug 8, 2026953 ms
Aug 15, 2026956 ms
Aug 22, 2026954 ms
Aug 29, 2026952 ms
Sep 5, 2026927 ms
Sep 12, 2026929 ms
Sep 19, 2026931 ms
Sep 26, 2026924 ms
Oct 3, 2026899 ms
Oct 10, 2026887 ms
Oct 17, 2026878 ms
Oct 24, 2026877 ms
Oct 31, 2026899 ms
Real-visitor tap response (INP)75th percentile, phones
88 ms79 msMay 16Oct 3180 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202680 ms
May 30, 202682 ms
Jun 6, 202681 ms
Jun 13, 202683 ms
Jun 20, 202684 ms
Jun 27, 202684 ms
Jul 4, 202686 ms
Jul 11, 202685 ms
Jul 18, 202684 ms
Jul 25, 202684 ms
Aug 1, 202683 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202687 ms
Aug 29, 202687 ms
Sep 5, 202687 ms
Sep 12, 202687 ms
Sep 19, 202686 ms
Sep 26, 202686 ms
Oct 3, 202686 ms
Oct 10, 202685 ms
Oct 17, 202682 ms
Oct 24, 202680 ms
Oct 31, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thebrokenbindingsub.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thebrokenbindingsub.com at 0.4 s0.4 s
  2. thebrokenbindingsub.com at 0.8 s0.8 s
  3. thebrokenbindingsub.com at 1.1 s1.1 s
  4. thebrokenbindingsub.com at 1.5 s1.5 s
  5. thebrokenbindingsub.com at 1.9 s1.9 s
  6. thebrokenbindingsub.com at 2.3 s2.3 s
  7. thebrokenbindingsub.com at 2.6 s2.6 s
  8. thebrokenbindingsub.com at 3.0 s3.0 s

Speed

8 to fix46
  • Reduce unused JavaScript

    3.8 s · 650 KiB

    About 650 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Improve image delivery

    2.8 s · 890 KiB

    9 images could be 890 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and vitals.app and others), adding 1.1 MB and 330 ms of main-thread time.

  • Legacy JavaScript

    350 ms · 17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Render-blocking requests

    300 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Shopify adds 95 ms

    95 ms

    Shopify costs a phone 95 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    200 ms · 38 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 32.9 s

    32.9 s

    Your largest element takes 32.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SPECIALS & SUBSCRIPTIONS We, the Broken Binding SE, pride o…”.

  • Time to Interactive: 34.4 s

    34.4 s

    The page becomes fully interactive after 34.4 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.376

    0.376

    The layout shifts by 0.376 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 371 ms

    371 ms

    Real visitors wait 371 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 69 ms

    69 ms

    Scripts block the page for only 69 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 9.4 MB in 235 requests

    9.4 MB

    Your homepage downloads 9.4 MB in 235 requests on a phone: images 7.0 MB (34), scripts 1.3 MB (56) and other files 900 KiB (120). Under 2 MB keeps phones on slow connections fast.

  • 21 images far larger than shown

    2.3 MB

    21 images are downloaded at several times the size a phone draws them, for example logo-full.webp at 1,852 px wide, shown at 130 px. Resized copies would save about 2.3 MB.

  • 2 images over 500 KB

    2 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.

  • 3 images in older formats

    3 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 19 images below the first screen load straight away

    19 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.66 g of CO₂e: 319.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8490
  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (165 characters)

    Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 105 internal links, 12 external

    The homepage links to 105 pages on thebrokenbindingsub.com and 12 external pages.

6 checks passed
  • Title: 50 characters

    Your title is a healthy 50 characters: “Exclusive Fantasy & Sci-Fi | The Broken Binding SE”.

  • Canonical URL set

    The canonical URL is https://thebrokenbindingsub.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thebrokenbindingsub.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://thebrokenbindingsub.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (544 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    45 of 45 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 468 words of copy

    The homepage carries about 468 words of visible text.

3 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Pre-Order”, “CONTACT” and “The Bookshop Book”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thebrokenbindingsub.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Vitals · Forms · Upcharge Fees · Swym Wishlist Plus · Simple Social Login · rechargecdn.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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