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thebrokenbindingsub.com website review
Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 86 checks
This review found 35 issues worth fixing on thebrokenbindingsub.com, 17 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #63,893 of 104,194 reviewed websitesbeats 34%
- #40,511 of 58,283 online storesbeats 26%
- #38,398 of 53,074 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 887 ms |
| May 23, 2026 | 897 ms |
| May 30, 2026 | 892 ms |
| Jun 6, 2026 | 909 ms |
| Jun 13, 2026 | 917 ms |
| Jun 20, 2026 | 916 ms |
| Jun 27, 2026 | 935 ms |
| Jul 4, 2026 | 965 ms |
| Jul 11, 2026 | 966 ms |
| Jul 18, 2026 | 963 ms |
| Jul 25, 2026 | 950 ms |
| Aug 1, 2026 | 927 ms |
| Aug 8, 2026 | 953 ms |
| Aug 15, 2026 | 956 ms |
| Aug 22, 2026 | 954 ms |
| Aug 29, 2026 | 952 ms |
| Sep 5, 2026 | 927 ms |
| Sep 12, 2026 | 929 ms |
| Sep 19, 2026 | 931 ms |
| Sep 26, 2026 | 924 ms |
| Oct 3, 2026 | 899 ms |
| Oct 10, 2026 | 887 ms |
| Oct 17, 2026 | 878 ms |
| Oct 24, 2026 | 877 ms |
| Oct 31, 2026 | 899 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 80 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 82 ms |
| Jun 6, 2026 | 81 ms |
| Jun 13, 2026 | 83 ms |
| Jun 20, 2026 | 84 ms |
| Jun 27, 2026 | 84 ms |
| Jul 4, 2026 | 86 ms |
| Jul 11, 2026 | 85 ms |
| Jul 18, 2026 | 84 ms |
| Jul 25, 2026 | 84 ms |
| Aug 1, 2026 | 83 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 87 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 86 ms |
| Sep 26, 2026 | 86 ms |
| Oct 3, 2026 | 86 ms |
| Oct 10, 2026 | 85 ms |
| Oct 17, 2026 | 82 ms |
| Oct 24, 2026 | 80 ms |
| Oct 31, 2026 | 80 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
3.8 s · 650 KiBAbout 650 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Improve image delivery
2.8 s · 890 KiB9 images could be 890 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.8 s faster on a phone.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and vitals.app and others), adding 1.1 MB and 330 ms of main-thread time.
Legacy JavaScript
350 ms · 17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Render-blocking requests
300 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Shopify adds 95 ms
95 msShopify costs a phone 95 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
200 ms · 38 KiB5 files are served with short cache lifetimes, so returning visitors download them again (38 KiB).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 32.9 s
32.9 sYour largest element takes 32.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SPECIALS & SUBSCRIPTIONS We, the Broken Binding SE, pride o…”.
Time to Interactive: 34.4 s
34.4 sThe page becomes fully interactive after 34.4 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.376
0.376The layout shifts by 0.376 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 371 ms
371 msReal visitors wait 371 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 69 ms
69 msScripts block the page for only 69 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 9.4 MB in 235 requests
9.4 MBYour homepage downloads 9.4 MB in 235 requests on a phone: images 7.0 MB (34), scripts 1.3 MB (56) and other files 900 KiB (120). Under 2 MB keeps phones on slow connections fast.
21 images far larger than shown
2.3 MB21 images are downloaded at several times the size a phone draws them, for example logo-full.webp at 1,852 px wide, shown at 130 px. Resized copies would save about 2.3 MB.
2 images over 500 KB
2 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.
3 images in older formats
3 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
19 images below the first screen load straight away
19 images further down the page (2.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.7 g of CO₂ per visit
2.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.66 g of CO₂e: 319.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Interactive controls must not be nested (3 elements)
Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
33 links without text
33 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
105 internal links, 12 external
The homepage links to 105 pages on thebrokenbindingsub.com and 12 external pages.
6 checks passed
Title: 50 characters
Your title is a healthy 50 characters: “Exclusive Fantasy & Sci-Fi | The Broken Binding SE”.
Canonical URL set
The canonical URL is https://thebrokenbindingsub.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://thebrokenbindingsub.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://thebrokenbindingsub.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (544 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
7 checks passed
Linked pages load
9 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
45 of 45 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 468 words of copy
The homepage carries about 468 words of visible text.
3 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Pre-Order”, “CONTACT” and “The Bookshop Book”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thebrokenbindingsub.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Vitals · Forms · Upcharge Fees · Swym Wishlist Plus · Simple Social Login · rechargecdn.com · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on thebrokenbindingsub.com, including 13 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.