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theclare.com website review

Visit site (opens in a new tab)Reviewed 23 October 202637 issues · 87 checks

This review found 37 issues worth fixing on theclare.com, 16 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.3 sMay 2Oct 173.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.6 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.8 s
Aug 1, 20263.1 s
Aug 8, 20263.2 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.1 s
Sep 5, 20263.0 s
Sep 12, 20262.7 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
130 ms95 msMay 2Oct 17111 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026121 ms
May 9, 2026126 ms
May 16, 2026122 ms
May 23, 2026118 ms
May 30, 2026125 ms
Jun 6, 2026123 ms
Jun 13, 2026119 ms
Jun 20, 2026122 ms
Jun 27, 2026121 ms
Jul 4, 2026118 ms
Jul 11, 2026120 ms
Jul 18, 2026114 ms
Jul 25, 2026113 ms
Aug 1, 2026111 ms
Aug 8, 2026105 ms
Aug 15, 2026103 ms
Aug 22, 2026102 ms
Aug 29, 202699 ms
Sep 5, 2026102 ms
Sep 12, 2026102 ms
Sep 19, 202699 ms
Sep 26, 202699 ms
Oct 3, 2026103 ms
Oct 10, 2026103 ms
Oct 17, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of theclare.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. theclare.com at 0.7 s0.7 s
  2. theclare.com at 1.4 s1.4 s
  3. theclare.com at 2.1 s2.1 s
  4. theclare.com at 2.9 s2.9 s
  5. theclare.com at 3.6 s3.6 s
  6. theclare.com at 4.3 s4.3 s
  7. theclare.com at 5.0 s5.0 s
  8. theclare.com at 5.7 s5.7 s

Speed

14 to fix31
  • Render-blocking requests

    6.8 s

    47 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.8 s.

  • Reduce unused JavaScript

    3.1 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 606 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (606 KiB).

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31 (desktop: 31). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and talkfurther.com and others), adding 1.9 MB and 2.3 s of main-thread time.

  • Google Tag Manager adds 733 ms

    733 ms

    Google Tag Manager costs a phone 733 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 651 ms

    651 ms

    Google CDN costs a phone 651 ms of main-thread work and 764 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 92 KiB

    2 images could be 92 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Legacy JavaScript

    500 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • talkfurther.com adds 460 ms

    460 ms

    talkfurther.com costs a phone 460 ms of main-thread work and 437 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 107 KiB

    About 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 354 ms. During a long task the page ignores taps.

  • 1,665 HTML elements

    The page has 1,665 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 8.1 s

    8.1 s

    The first text or image appears after 8.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.6 s

    22.6 s

    Your largest element takes 22.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Media error: Format(s) not supported or source(s) not found…”.

  • Time to Interactive: 27.7 s

    27.7 s

    The page becomes fully interactive after 27.7 s. Good is under 3.8 s.

  • Speed Index: 13.5 s

    13.5 s

    Visually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 121 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.5 MB in 199 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 199 requests on a phone: scripts 2.5 MB (86), images 1.7 MB (22) and fonts 578 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8493
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (39 elements)

    All page content should be contained by landmarks: 39 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 83 internal links, 8 external

    The homepage links to 83 pages on theclare.com and 8 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “At The Clare, a senior living community in Chicago IL, our residents enjoy a luxurious lifestyle on the Gold Coast. Vis…”.

  • One H1 headline

    Your main headline reads: “Luxury Senior Living Chicago – The Clare”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Luxury Senior Living In Chicago, IL - The Clare”.

  • Canonical URL set

    The canonical URL is https://theclare.com/.

  • Structured data in place

    Structured data found: ImageObject, LocalBusiness, Organization, Place and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://theclare.com/sitemap_index.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,154 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5819032&tm=gtm002&Ver=2&mid=ab3ce76a-deb1-435a-9c30-6fe0b1f30314&bo=1&sid=5c4202a0cf1811f1a9f9d9f5e09b37f5&vid=5c423480cf1811f1806c2bdf2e752ebd&vids=1&msclkid=N&pi=918.

  • 3 small tap targets

    3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix90
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 15-field form

    Your longest form asks for 15 fields (6 required). Every extra field lowers completion.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 682 words of copy

    The homepage carries about 682 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Download Brochure”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Download Brochure”, “Contact” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theclare.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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