thecommonstore.com website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

6 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

About 171 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 third-party services load with your homepage (Klaviyo, Shopify and shop.app and others), adding 306 KiB and 132 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

4 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.4 s. Good is under 3.8 s.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.108 while loading, so content jumps under the reader's thumb. Good is under 0.1.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 16 characters: “The Common Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your <h1> is empty.

The homepage links to 44 pages on thecommonstore.com and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://thecommonstore.com/collections/new-items, https://thecommonstore.com/collections/beautiful-revolution-pt-2-music-collection, https://thecommonstore.com/collections/com-well, https://thecommonstore.com/collections/the-let-love-collection, https://thecommonstore.com/collections/frontpage and https://thecommonstore.com/collections/new-releases and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://thecommonstore.com/collections/frontpage/products/the-light-limited-edition-t-shirt, whose canonical is https://thecommonstore.com/products/the-light-limited-edition-t-shirt. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://thecommonstore.com/collections/the-let-love-collection took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

20 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 181 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.