thefeltstore.com website review

11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

17 images could be 597 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

About 209 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Clarity and others), adding 854 KiB and 535 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

Shopify costs a phone 205 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.3 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,612 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.8 MB in 268 requests on a phone: images 1.0 MB (36), scripts 850 KiB (103) and other files 776 KiB (114). Under 2 MB keeps phones on slow connections fast.

blue-insoles_traditional-christmas_banner.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (223 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 elements hidden from screen readers can still receive keyboard focus.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 80 characters, so Google will cut it off around 60: “The Felt Store US | Shop Online Craft, Wool & Industrial Felt – thefeltstore.com”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 284 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 155 pages on thefeltstore.com and 22 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://thefeltstore.com/collections/designer-wool-felt and https://thefeltstore.com/collections/thick-2mm-3mm-5mm all use the title “Designer Wool Felt | The Felt Store – thefeltstore.com”. Search engines can't tell which page to show for a search, so each competes with the others.

https://thefeltstore.com/collections/kunin-craft-felt has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 666 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.