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thefitnessteeco.com website review

Visit site (opens in a new tab)Reviewed 12 November 202631 issues · 74 checks

This review found 31 issues worth fixing on thefitnessteeco.com, 7 of them high impact, across 74 checks. The most urgent: 4,334 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.4 sMay 23Nov 71.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Nov 7, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
121 ms101 msMay 23Nov 7105 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026103 ms
May 30, 2026104 ms
Jun 6, 2026104 ms
Jun 13, 2026111 ms
Jun 20, 2026112 ms
Jun 27, 2026113 ms
Jul 4, 2026119 ms
Jul 11, 2026113 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026112 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026105 ms
Oct 3, 2026108 ms
Oct 10, 2026112 ms
Oct 17, 2026112 ms
Oct 24, 2026112 ms
Oct 31, 2026110 ms
Nov 7, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thefitnessteeco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thefitnessteeco.com at 0.7 s0.7 s
  2. thefitnessteeco.com at 1.4 s1.4 s
  3. thefitnessteeco.com at 2.1 s2.1 s
  4. thefitnessteeco.com at 2.7 s2.7 s
  5. thefitnessteeco.com at 3.4 s3.4 s
  6. thefitnessteeco.com at 4.1 s4.1 s
  7. thefitnessteeco.com at 4.8 s4.8 s
  8. thefitnessteeco.com at 5.5 s5.5 s

Speed

11 to fix76
  • 4,334 HTML elements

    The page has 4,334 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    800 ms · 148 KiB

    1 image could be 148 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (loox.io, cloudfront.net and Klaviyo and others), adding 1.8 MB and 622 ms of main-thread time.

  • Render-blocking requests

    800 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused JavaScript

    485 KiB

    About 485 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • loox.io adds 176 ms

    176 ms

    loox.io costs a phone 176 ms of main-thread work and 613 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 160 ms

    160 ms

    cloudfront.net costs a phone 160 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 102 ms

    102 ms

    Klaviyo costs a phone 102 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 84 ms

    84 ms

    Shopify costs a phone 84 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    125 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (125 KiB).

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 236 ms

    236 ms

    Scripts block taps and scrolling for 236 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 710 ms

    710 ms

    Real visitors wait 710 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.017

    0.017

    The layout barely moves while loading (CLS 0.017, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.3 MB in 249 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 249 requests on a phone: scripts 1.3 MB (94), other files 829 KiB (107) and images 744 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9790
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (2 elements).

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 241 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10092
  • Meta description is long (310 characters)

    Your meta description is 310 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 285 internal links, 9 external

    The homepage links to 285 pages on thefitnessteeco.com and 9 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//www.thefitnessteeco.com/cdn/shop/files/Fitness-Tee-Co-Logo_225x45.png?v=1734116432" width="350" height="70"…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Fitness Tee Co - Motivational Workout & Fitness Apparel”.

  • Canonical URL set

    The canonical URL is https://www.thefitnessteeco.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thefitnessteeco.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.thefitnessteeco.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.thefitnessteeco.com/collections/new-releases and https://www.thefitnessteeco.com/collections/crewneck-sweatshirts have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.thefitnessteeco.com/collections/best-sellers, https://www.thefitnessteeco.com/collections/flannel-collection, https://www.thefitnessteeco.com/collections/elevate-lounge-set, https://www.thefitnessteeco.com/products/rocker-of-the-month-rocker-of-the-month-club-rocker-tank-top-44625, https://www.thefitnessteeco.com/collections/premium-rocker-tank and https://www.thefitnessteeco.com/collections/fitted-ftc-rocker-tanks and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Sign up” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thefitnessteeco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · Pumper Bundles · Zipify Oneclickupsell · herokuapp.com · loox.io · rechargecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Kentwood

Upkeep, stack, hiring and company data from programmable.info

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