thegoodriver.com website review

15 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

A phone's processor spends 3.2 s on main-thread work while loading, 612 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

2 third-party services load with your homepage (Shopify and shop.app), adding 256 KiB and 36 ms of main-thread time.

About 21 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 20 ms faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.6 MB in 188 requests on a phone: images 3.3 MB (52), other files 602 KiB (48) and scripts 316 KiB (60). Under 2 MB keeps phones on slow connections fast.

meandering-shallow-river.jpg weighs 2.1 MB. On a phone connection a single image that size takes seconds.

1 image is downloaded at several times the size a phone draws it, for example meandering-shallow-river.jpg at 2,305 px wide, shown at 360 px. Resized copies would save about 1.6 MB.

3 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (2.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 19 characters: “Seek The Good River”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 80 pages on thegoodriver.com and 4 external pages.

Your homepage links to https://thegoodriver.com/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.

https://thegoodriver.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://thegoodriver.com/products/ohio-sunshine-tee declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

https://thegoodriver.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and https://thegoodriver.com/products/ohio-sunshine-tee all use the title “Seek The Good River”. Search engines can't tell which page to show for a search, so each competes with the others.

https://thegoodriver.com/collections/all, https://thegoodriver.com/collections/sweatshirts and https://thegoodriver.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://thegoodriver.com/customer_authentication/redirect and https://thegoodriver.com/products/ohio-sunshine-tee have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

23 of 55 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 377 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.