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thegrowthsmiths.com website review

Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 75 checks

This review found 42 issues worth fixing on thegrowthsmiths.com, 16 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of thegrowthsmiths.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thegrowthsmiths.com at 0.4 s0.4 s
  2. thegrowthsmiths.com at 0.8 s0.8 s
  3. thegrowthsmiths.com at 1.3 s1.3 s
  4. thegrowthsmiths.com at 1.7 s1.7 s
  5. thegrowthsmiths.com at 2.1 s2.1 s
  6. thegrowthsmiths.com at 2.5 s2.5 s
  7. thegrowthsmiths.com at 2.9 s2.9 s
  8. thegrowthsmiths.com at 3.3 s3.3 s

Speed

8 to fix68
  • Reduce unused JavaScript

    2.9 s · 545 KiB

    About 545 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Improve image delivery

    1.9 s · 1.1 MB

    6 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.4 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 4 third-party services on the page

    4 third-party services load with your homepage (YouTube, Other Google APIs/SDKs and Google/Doubleclick Ads and others), adding 1.0 MB and 319 ms of main-thread time.

  • YouTube adds 312 ms

    312 ms

    YouTube costs a phone 312 ms of main-thread work and 991 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 111 KiB

    About 111 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • Use efficient cache lifetimes

    150 ms · 141 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (141 KiB).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 498 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix65
  • Largest Contentful Paint: 10.9 s

    10.9 s

    Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “images/growthsmiths-hero.png”.

  • Time to Interactive: 12.3 s

    12.3 s

    The page becomes fully interactive after 12.3 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Cumulative Layout Shift: 0.061

    0.061

    The layout barely moves while loading (CLS 0.061, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 74 ms

    74 ms

    Scripts block the page for only 74 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix42
  • 1 image over 500 KB

    growthsmiths-hero.png weighs 544 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 2.4 MB in 46 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 46 requests on a phone: images 1.3 MB (8), scripts 919 KiB (11) and HTML 93 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    growthsmiths-hero.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (764 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    25 KiB

    1 image is downloaded at several times the size a phone draws it, for example service-marketing-strategy.png at 1,143 px wide, shown at 310 px. Resized copies would save about 25 KiB.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 82.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8388
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8361
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (12 characters)

    Your title is only 12 characters: “Growthsmiths”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://thegrowthsmiths.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at thegrowthsmiths.com/robots.txt, the first file search crawlers ask for.

  • 22 internal links, 3 external

    The homepage links to 22 pages on thegrowthsmiths.com and 3 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://thegrowthsmiths.com/index.html.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://thegrowthsmiths.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (279 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://thegrowthsmiths.com/apps/contact-form-plus, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages without a meta description

    https://thegrowthsmiths.com/pages/businesses.html, https://thegrowthsmiths.com/pages/leads-generation.html, https://thegrowthsmiths.com/pages/lead-generation.html, https://thegrowthsmiths.com/pages/terms-of-service.html, https://thegrowthsmiths.com/pages/privacy-policy.html and https://thegrowthsmiths.com/pages/refund-policy.html have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://thegrowthsmiths.com/pages/about-us.html, https://thegrowthsmiths.com/pages/businesses.html, https://thegrowthsmiths.com/pages/success-stories.html, https://thegrowthsmiths.com/pages/leads-generation.html, https://thegrowthsmiths.com/pages/lead-generation.html and https://thegrowthsmiths.com/pages/refund-policy.html have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://thegrowthsmiths.com/pages/businesses.html, https://thegrowthsmiths.com/pages/success-stories.html, https://thegrowthsmiths.com/pages/leads-generation.html and https://thegrowthsmiths.com/pages/refund-policy.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 232 words

    The homepage has only about 232 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Sign Up”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thegrowthsmiths.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
Hosting
Advin Services LLC

Upkeep, stack, hiring and company data from programmable.info

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