thehumble.co website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

About 625 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (Klaviyo, selma.se and Shopify and others), adding 1.3 MB and 555 ms of main-thread time.

About 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 211 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files are served with short cache lifetimes, so returning visitors download them again (255 KiB).

Shopify costs a phone 83 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 images could be 222 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

5 long tasks block the main thread while loading, the longest for 163 ms. During a long task the page ignores taps.

11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

21 KiB could be saved by minifying JavaScript.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 3.3 MB in 266 requests on a phone: scripts 1.5 MB (95), other files 976 KiB (142) and images 501 KiB (16). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

3 tap targets are too small or too close together to hit reliably with a finger.

Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 39 pages on thehumble.co and 7 external pages.

https://www.thehumble.co/products/bad-breath-kit, https://www.thehumble.co/products/whitneing-pen, https://www.thehumble.co/products/whitening-strips-aloe-vera, https://www.thehumble.co/products/the-whitening-kit, https://www.thehumble.co/products/stainless-steel-tounge-scraper and https://www.thehumble.co/products/humble-toothpaste-whitening-mint-75ml-cosmos-natural and 1 other declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

/, https://www.thehumble.co/products/bad-breath-kit, https://www.thehumble.co/products/whitneing-pen, https://www.thehumble.co/products/whitening-strips-aloe-vera, https://www.thehumble.co/products/the-whitening-kit and https://www.thehumble.co/products/stainless-steel-tounge-scraper and 2 others all use the title “The Humble Co. | Gentle & Effective Oral Care”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.thehumble.co/collections/all-products, https://www.thehumble.co/collections/new-arrivals, https://www.thehumble.co/collections/best-sellers-v2, https://www.thehumble.co/collections/toothpaste, https://www.thehumble.co/collections/toothbrushes and https://www.thehumble.co/collections/kits-gift-sets and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.thehumble.co/products/bad-breath-kit, https://www.thehumble.co/products/whitneing-pen, https://www.thehumble.co/products/whitening-strips-aloe-vera, https://www.thehumble.co/products/the-whitening-kit, https://www.thehumble.co/products/stainless-steel-tounge-scraper and https://www.thehumble.co/products/humble-toothpaste-whitening-mint-75ml-cosmos-natural and 1 other use the same meta description. A description written for each page earns more clicks.

https://www.thehumble.co/collections/all-products, https://www.thehumble.co/collections/new-arrivals, https://www.thehumble.co/collections/best-sellers-v2, https://www.thehumble.co/collections/toothpaste, https://www.thehumble.co/collections/toothbrushes and https://www.thehumble.co/collections/kits-gift-sets and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.thehumble.co/products/bad-breath-kit, https://www.thehumble.co/products/whitneing-pen, https://www.thehumble.co/products/whitening-strips-aloe-vera, https://www.thehumble.co/products/the-whitening-kit, https://www.thehumble.co/products/stainless-steel-tounge-scraper and https://www.thehumble.co/products/humble-toothpaste-whitening-mint-75ml-cosmos-natural and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

Social proof on the homepage: 40 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 31 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.