theinsolestore.com website review

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

A phone's processor spends 5.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Reviews.io and Google CDN and others), adding 1.8 MB and 1.6 s of main-thread time.

28 files are served with short cache lifetimes, so returning visitors download them again (485 KiB).

About 594 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 585 ms of main-thread work and 494 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

17 images could be 475 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Reviews.io costs a phone 296 ms of main-thread work and 290 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 290 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,898 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

20 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.

About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

11 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Insole Store”.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.8 MB in 252 requests on a phone: scripts 1.8 MB (109), images 904 KiB (27) and other files 677 KiB (80). Under 2 MB keeps phones on slow connections fast.

MostPopularBadge.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 127.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 20 elements on the page fail this check, rated serious by axe-core.

1 frame has no title, so screen-reader users cannot tell what it contains.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

14 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your meta description is 287 characters; Google truncates after about 160, so the end of your pitch is cut.

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 214 pages on theinsolestore.com and 4 external pages.

https://theinsolestore.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://theinsolestore.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://theinsolestore.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://theinsolestore.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://theinsolestore.com/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 137 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5220622&Ver=2&mid=0f90c2f0-7f40-407c-a09c-c7b1408b6b0c&bo=1&sid=266f9c60db7511f1a25e0bb48c54f63a&vid=266fa050db7511f1ab403f0f2d9f48a9&vids=0&msclkid=N&pi=918639831&lg=.

5 errors were logged to the browser console while the page loaded, for example “Failed to fetch”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,978 words of visible text.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.