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thejacketmaker.cl website review

Visit site (opens in a new tab)Reviewed 10 November 202645 issues · 90 checks

This review found 45 issues worth fixing on thejacketmaker.cl, 13 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.0 sJun 27Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
Jun 27, 20262.7 s
Jul 11, 20262.9 s
Jul 18, 20262.6 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.4 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
182 ms121 msJul 18Sep 26138 ms
Show as table
DateReal-visitor tap response (INP)
Jul 18, 2026175 ms
Jul 25, 2026129 ms
Aug 1, 2026136 ms
Aug 8, 2026129 ms
Aug 15, 2026130 ms
Aug 22, 2026140 ms
Aug 29, 2026128 ms
Sep 5, 2026135 ms
Sep 12, 2026136 ms
Sep 19, 2026138 ms
Sep 26, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thejacketmaker.cl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thejacketmaker.cl at 1.2 s1.2 s
  2. thejacketmaker.cl at 2.5 s2.5 s
  3. thejacketmaker.cl at 3.7 s3.7 s
  4. thejacketmaker.cl at 4.9 s4.9 s
  5. thejacketmaker.cl at 6.1 s6.1 s
  6. thejacketmaker.cl at 7.4 s7.4 s
  7. thejacketmaker.cl at 8.6 s8.6 s
  8. thejacketmaker.cl at 9.8 s9.8 s

Speed

14 to fix55
  • Reduce unused JavaScript

    5.0 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 480 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (480 KiB).

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,304 HTML elements

    The page has 5,304 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, gotolstoy.com and Google Tag Manager and others), adding 3.3 MB and 1.8 s of main-thread time.

  • Improve image delivery

    400 ms · 1.2 MB

    34 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Shopify adds 651 ms

    651 ms

    Shopify costs a phone 651 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gotolstoy.com adds 326 ms

    326 ms

    gotolstoy.com costs a phone 326 ms of main-thread work and 433 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • rebuyengine.com adds 181 ms

    181 ms

    rebuyengine.com costs a phone 181 ms of main-thread work and 714 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 199 ms

    199 ms

    Google Tag Manager costs a phone 199 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 140 ms

    140 ms

    ZenDesk costs a phone 140 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 130 KiB

    130 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    150 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    7 KiB

    7 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix56
  • Largest Contentful Paint: 31.9 s

    31.9 s

    Your largest element takes 31.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 21.8 s

    21.8 s

    Visually, the page fills in at 21.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 42.6 s

    42.6 s

    The page becomes fully interactive after 42.6 s. Good is under 3.8 s.

  • 39 images without width and height

    39 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 397 ms

    397 ms

    Scripts block taps and scrolling for 397 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 175 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 10.9 MB in 595 requests

    10.9 MB

    Your homepage downloads 10.9 MB in 595 requests on a phone: images 5.7 MB (117), scripts 3.3 MB (164) and other files 1.1 MB (267). Under 2 MB keeps phones on slow connections fast.

  • 33 images below the first screen load straight away

    33 images further down the page (3.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 9 images in older formats

    9 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    346 KiB

    5 images are downloaded at several times the size a phone draws them, for example Mens_Leather_Shoes.webp at 1,000 px wide, shown at 179 px. Resized copies would save about 346 KiB.

  • About 3.1 g of CO₂ per visit

    3.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.10 g of CO₂e: 372.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 7888
  • ARIA attributes must conform to valid values (3 elements)

    ARIA attributes must conform to valid values: 3 elements on the page fail this check, rated critical by axe-core.

  • Unlabelled dropdowns

    3 dropdowns have no label.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 54 images without alt text

    54 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Create Your Custom Leather Jackets”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.thejacketmaker.com)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 304 internal links, 57 external

    The homepage links to 304 pages on thejacketmaker.cl and 57 external pages.

5 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Shop Finest Quality Men's & Women's Leather Jackets or Customize Your Own Jackets. Made to Measure Option & Free Shippi…”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “The Jacket Maker | Finest Leather Jackets In Chile”.

  • Canonical URL set

    The canonical URL is https://www.thejacketmaker.cl/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thejacketmaker.cl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,326 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.thejacketmaker.cl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.thejacketmaker.cl/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.thejacketmaker.cl/collections/all, https://www.thejacketmaker.cl/pages/black-friday-jacket-deals, https://www.thejacketmaker.cl/collections/mens-leather-jackets, https://www.thejacketmaker.cl/collections/mens-bomber-jackets, https://www.thejacketmaker.cl/collections/mens-aviator-jackets and https://www.thejacketmaker.cl/collections/mens-biker-leather-jackets and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 9 pages with very little text

    https://www.thejacketmaker.cl/collections/all, https://www.thejacketmaker.cl/collections/mens-leather-jackets, https://www.thejacketmaker.cl/collections/mens-bomber-jackets, https://www.thejacketmaker.cl/collections/mens-aviator-jackets, https://www.thejacketmaker.cl/collections/mens-biker-leather-jackets and https://www.thejacketmaker.cl/collections/mens-winter-jackets and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error: ”.

2 checks passed
  • Tap targets are thumb-sized

    113 of 117 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 10-field form

    Your longest form asks for 10 fields (3 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,964 words of copy

    The homepage carries about 1,964 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 61 calls to action

    The homepage has 61 calls to action, for example “Start shopping”, “Contact Us” and “SHOP BEST SELLERS”.

  • Social proof on the page

    Social proof on the homepage: 103 testimonial or review blocks, 14 customer or partner logos and “3450+ REVIEWS”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thejacketmaker.cl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Sc Easy Redirects · Selecty · Klaviyo Email Marketing Sms · Gsc Countdown Timer · Yotpo Product Reviews · Hulk Form Builder · Tolstoy · Attentive · Rebuy Personalization Engine · Gtm Data Layer · Aris Product Options · conversionbear.com · gropulse.com · postaffiliatepro.com · rakutenadvertising.io · weglot.com · attn.tv · rebuyengine.com · zoko.io · cloudfront.net · zigpoll.com · Selleasy

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on thejacketmaker.cl, including 19 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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