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thejeopardystore.com website review

Visit site (opens in a new tab)Reviewed 12 November 202635 issues · 82 checks

This review found 35 issues worth fixing on thejeopardystore.com, 9 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s650 msMay 23Nov 7697 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026995 ms
May 30, 2026922 ms
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 2026973 ms
Jun 27, 2026979 ms
Jul 4, 2026930 ms
Jul 11, 2026948 ms
Jul 18, 2026973 ms
Jul 25, 2026971 ms
Aug 1, 2026957 ms
Aug 8, 2026878 ms
Aug 15, 2026847 ms
Aug 22, 2026844 ms
Aug 29, 2026858 ms
Sep 5, 2026901 ms
Sep 12, 2026931 ms
Sep 19, 2026951 ms
Sep 26, 2026812 ms
Oct 3, 2026755 ms
Oct 10, 2026740 ms
Oct 17, 2026724 ms
Oct 24, 2026722 ms
Oct 31, 2026707 ms
Nov 7, 2026697 ms
Real-visitor tap response (INP)75th percentile, phones
83 ms73 msMay 23Nov 776 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202681 ms
Jun 6, 202681 ms
Jun 13, 202682 ms
Jun 20, 202679 ms
Jun 27, 202677 ms
Jul 4, 202674 ms
Jul 11, 202676 ms
Jul 18, 202680 ms
Jul 25, 202681 ms
Aug 1, 202682 ms
Aug 8, 202679 ms
Aug 15, 202679 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202680 ms
Sep 12, 202679 ms
Sep 19, 202677 ms
Sep 26, 202674 ms
Oct 3, 202678 ms
Oct 10, 202678 ms
Oct 17, 202678 ms
Oct 24, 202679 ms
Oct 31, 202677 ms
Nov 7, 202676 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thejeopardystore.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thejeopardystore.com at 0.4 s0.4 s
  2. thejeopardystore.com at 0.8 s0.8 s
  3. thejeopardystore.com at 1.1 s1.1 s
  4. thejeopardystore.com at 1.5 s1.5 s
  5. thejeopardystore.com at 1.9 s1.9 s
  6. thejeopardystore.com at 2.3 s2.3 s
  7. thejeopardystore.com at 2.6 s2.6 s
  8. thejeopardystore.com at 3.0 s3.0 s

Speed

6 to fix67
  • Reduce unused JavaScript

    2.1 s · 379 KiB

    About 379 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Use efficient cache lifetimes

    650 ms · 145 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (145 KiB).

  • Reduce unused CSS

    300 ms · 53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 86 ms

    86 ms

    Klaviyo costs a phone 86 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Key CDN and Shopify and others), adding 821 KiB and 192 ms of main-thread time.

  • Improve image delivery

    100 ms · 43 KiB

    4 images could be 43 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Legacy JavaScript

    100 ms · 35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 540 ms of it running JavaScript. That is comfortably low.

  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.1 s

    12.1 s

    Your largest element takes 12.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 12.1 s

    12.1 s

    The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 76 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 101 ms

    101 ms

    Real visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 385 ms

    385 ms

    Real visitors wait 385 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 224 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 224 requests on a phone: scripts 1.0 MB (80), other files 746 KiB (92) and images 677 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8189
  • Certain ARIA roles must be contained by particular parents (1 element)

    Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8582
  • Title is short (19 characters)

    Your title is only 19 characters: “The Jeopardy! Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (176 characters)

    Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 48 internal links, 6 external

    The homepage links to 48 pages on thejeopardystore.com and 6 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//thejeopardystore.com/cdn/shop/files/[email protected]?v=1613702721" alt="The Jeopardy! S…”.

  • Canonical URL set

    The canonical URL is https://thejeopardystore.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thejeopardystore.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (427 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thejeopardystore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 2 pages share a title

    / and https://thejeopardystore.com/apps/tracktor all use the title “The Jeopardy! Store”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    https://thejeopardystore.com/apps/tracktor, https://thejeopardystore.com/collections/new-items, https://thejeopardystore.com/collections/exclusives, https://thejeopardystore.com/collections/apparel, https://thejeopardystore.com/collections/accessories and https://thejeopardystore.com/collections/home-decor and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 links to non-canonical URLs

    Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://thejeopardystore.com/apps/tracktor, whose canonical is https://thejeopardystore.com/apps/tracktor/track. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages without an H1

    https://thejeopardystore.com/apps/tracktor, https://thejeopardystore.com/collections/new-items, https://thejeopardystore.com/collections/exclusives, https://thejeopardystore.com/collections/apparel, https://thejeopardystore.com/collections/accessories and https://thejeopardystore.com/collections/home-decor and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 285 words of copy

    The homepage carries about 285 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Track My Order”, “Track Order” and “Contact Us”.

  • 5 short forms

    5 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thejeopardystore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Zepto Product Personalizer · Klaviyo Email Marketing Sms · azureedge.net · b-cdn.net · hextom.com · kount.com · kxcdn.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Segment
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on thejeopardystore.com, including 11 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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