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thekillersmusic.com website review
Visit site (opens in a new tab)Reviewed 7 November 202634 issues · 86 checks
This review found 34 issues worth fixing on thekillersmusic.com, 15 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,917 of 108,955 reviewed websitesbeats 19%
- #52,565 of 61,775 online storesbeats 12%
- #49,088 of 56,370 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 144 ms |
| May 23, 2026 | 144 ms |
| May 30, 2026 | 140 ms |
| Jun 6, 2026 | 141 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 135 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 126 ms |
| Jul 25, 2026 | 127 ms |
| Aug 1, 2026 | 126 ms |
| Aug 8, 2026 | 125 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 132 ms |
| Sep 5, 2026 | 131 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 131 ms |
| Oct 10, 2026 | 132 ms |
| Oct 17, 2026 | 135 ms |
| Oct 24, 2026 | 136 ms |
| Oct 31, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.1 s
5.5 s
6.9 s
8.3 s
9.6 s
11.0 s
Speed
Render-blocking requests
5.9 s53 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.9 s.
Use efficient cache lifetimes
2.8 s · 1,005 KiB90 files are served with short cache lifetimes, so returning visitors download them again (1,005 KiB).
Reduce unused JavaScript
2.7 s · 465 KiBAbout 465 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Mobile performance score: 26
26/100Your mobile performance score is 26. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
650 ms · 659 KiB11 images could be 659 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Reduce unused CSS
750 ms · 164 KiBAbout 164 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 279 ms
279 msGoogle Tag Manager costs a phone 279 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,579 HTML elements
The page has 1,579 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, transcend-cdn.com and Auto Link Maker and others), adding 847 KiB and 495 ms of main-thread time.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 17 KiB17 KiB could be saved by minifying JavaScript.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 19.3 s
19.3 sYour largest element takes 19.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Emails will be sent by or on behalf of Universal Music Grou…”. Most of its time is element render delay (11.0 s).
Speed Index: 16.7 s
16.7 sVisually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 19.8 s
19.8 sThe page becomes fully interactive after 19.8 s. Good is under 3.8 s.
First Contentful Paint: 5.5 s
5.5 sThe first text or image appears after 5.5 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.479
0.479The layout shifts by 0.479 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 398 ms
398 msScripts block taps and scrolling for 398 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 144 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 790 ms
790 msReal visitors wait 790 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 4.4 MB in 113 requests
4.4 MBYour homepage downloads 4.4 MB in 113 requests on a phone: images 2.5 MB (20), scripts 1.5 MB (78) and fonts 208 KiB (4). Under 2 MB keeps phones on slow connections fast.
5 images below the first screen load straight away
5 images further down the page (341 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
26 KiB1 image is downloaded at several times the size a phone draws it, for example maxresdefault.jpg at 1,280 px wide, shown at 320 px. Resized copies would save about 26 KiB.
5 images in older formats
5 images (341 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 148.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 4 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (18 characters)
Your title is only 18 characters: “Home - The Killers”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
10 internal links, 54 external
The homepage links to 10 pages on thekillersmusic.com and 54 external pages.
6 checks passed
Meta description: 86 characters
Your meta description is 86 characters: “The official home of The Killers, featuring music, merch, videos, tour dates and more!”.
One H1 headline
Your main headline reads: “The Killers”.
Canonical URL set
The canonical URL is https://www.thekillersmusic.com/.
Structured data in place
Structured data found: BreadcrumbList, MusicEvent, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.thekillersmusic.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Opted out of AI training for 1 crawler
robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,000 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.thekillersmusic.com/llms.txt (44 KiB, 714 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.thekillersmusic.com/the-victims has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.thekillersmusic.com/videos and https://www.thekillersmusic.com/store use the same meta description. A description written for each page earns more clicks.
6 internal pages checked
We fetched 6 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 6 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
26 of 31 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 204 words
The homepage has only about 204 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
8 calls to action
The homepage has 8 calls to action, for example “BUY”, “SUBSCRIBE” and “Newsletter Sign Up”.
3 short forms
3 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thekillersmusic.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- Imperva
Company
- Founded
- 2001
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on thekillersmusic.com, including 15 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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