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thelasthunt.com website review

Visit site (opens in a new tab)Reviewed 4 November 202629 issues · 86 checks

This review found 29 issues worth fixing on thelasthunt.com, 14 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.8 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
428 ms378 msMay 16Oct 31384 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026412 ms
May 23, 2026411 ms
May 30, 2026405 ms
Jun 6, 2026407 ms
Jun 13, 2026410 ms
Jun 20, 2026409 ms
Jun 27, 2026416 ms
Jul 4, 2026417 ms
Jul 11, 2026417 ms
Jul 18, 2026415 ms
Jul 25, 2026413 ms
Aug 1, 2026411 ms
Aug 8, 2026405 ms
Aug 15, 2026406 ms
Aug 22, 2026409 ms
Aug 29, 2026415 ms
Sep 5, 2026422 ms
Sep 12, 2026419 ms
Sep 19, 2026412 ms
Sep 26, 2026401 ms
Oct 3, 2026396 ms
Oct 10, 2026394 ms
Oct 17, 2026389 ms
Oct 24, 2026387 ms
Oct 31, 2026384 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thelasthunt.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thelasthunt.com at 1.1 s1.1 s
  2. thelasthunt.com at 2.1 s2.1 s
  3. thelasthunt.com at 3.2 s3.2 s
  4. thelasthunt.com at 4.2 s4.2 s
  5. thelasthunt.com at 5.3 s5.3 s
  6. thelasthunt.com at 6.3 s6.3 s
  7. thelasthunt.com at 7.4 s7.4 s
  8. thelasthunt.com at 8.4 s8.4 s

Speed

8 to fix28
  • Reduce unused JavaScript

    1.4 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Main-thread work: 10.6 s

    A phone's processor spends 10.6 s on main-thread work while loading, 7.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,981 HTML elements

    The page has 3,981 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 821 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Optanon and reddit and others), adding 809 KiB and 574 ms of main-thread time.

  • Use efficient cache lifetimes

    524 KiB

    55 files are served with short cache lifetimes, so returning visitors download them again (524 KiB).

  • Render-blocking requests

    500 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 500 ms.

  • Improve image delivery

    139 KiB

    5 images could be 139 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 505 ms

    505 ms

    Real visitors wait 505 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.51

    0.51

    For real visitors the layout shifts by 0.51 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 10.7 s

    10.7 s

    Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “TLH_Img_Herobanner_20FOR200_Mobile”.

  • Total Blocking Time: 5.8 s

    5.8 s

    Scripts block taps and scrolling for 5.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 412 ms to 384 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 415 ms

    415 ms

    Real visitors wait 415 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 218 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 218 requests on a phone: scripts 2.4 MB (60), images 496 KiB (58) and other files 272 KiB (94). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9595
  • Links must have discernible text (8 elements)

    Links must have discernible text: 8 elements on the page fail this check, rated serious by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 225 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 340 internal links, 5 external

    The homepage links to 340 pages on thelasthunt.com and 5 external pages.

6 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Shop Canada's largest online outlet store with the biggest discounts on outdoor apparel & gear from the best brands! Pa…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “The Last Hunt | Up to 65% Off Outdoor Gear and Clothing”.

  • Canonical URL set

    The canonical URL is https://www.thelasthunt.com/.

  • Structured data in place

    Structured data found: OnlineStore and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.thelasthunt.com/sitemap/index.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.thelasthunt.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,807 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 2 pages slow to respond

    https://www.thelasthunt.com/c/new-arrivals-camping-and-hiking-equipement and https://www.thelasthunt.com/c/new-arrivals-casual-shoes took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 149 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_AUTHORITY_INVALID”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    32 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,392 words of copy

    The homepage carries about 1,392 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop by Biggest Discounts”, “Shop now” and “Shop all new arrivals”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 trust badge and “450+ brands”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thelasthunt.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
commercetools;Shopify;Shopify Plus;TAGsAPI
Analytics
Google Tag Manager
Hosting
Vercel

Company

Headquarters
Montreal

Upkeep, stack, hiring and company data from programmable.info

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