thelynzco.com website review

14 images could be 768 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 34 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

4 third-party services load with your homepage (Shopify, jQuery CDN and Cloudflare CDN and others), adding 375 KiB and 55 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 186 requests on a phone: images 1.1 MB (15), other files 679 KiB (75) and fonts 290 KiB (6). Under 2 MB keeps phones on slow connections fast.

4 images further down the page (185 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 4 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 90 pages on thelynzco.com and 4 external pages.

Your homepage links to https://wildstitchandchapters.com/collections/mto-listings-wsc and https://wildstitchandchapters.com/products/rts-7y-set, which answer with an error. Visitors hit a dead end and search engines drop them.

https://wildstitchandchapters.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://wildstitchandchapters.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://wildstitchandchapters.com/collections/ready-to-ship-handmade-with-wild-stitch-and-chapters/Clothing and https://wildstitchandchapters.com/collections/ready-to-ship-handmade-with-wild-stitch-and-chapters all use the title “Ready to Ship Clothing – Kids & Adult RTS Styles | Wild Stitch & Chap…”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://wildstitchandchapters.com/pages/about-our-brand, https://wildstitchandchapters.com/pages/contact-us and https://wildstitchandchapters.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://wildstitchandchapters.com/collections/ready-to-ship-handmade-with-wild-stitch-and-chapters/Clothing and https://wildstitchandchapters.com/collections/ready-to-ship-handmade-with-wild-stitch-and-chapters use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://wildstitchandchapters.com/collections/ready-to-ship-handmade-with-wild-stitch-and-chapters/Clothing, whose canonical is https://wildstitchandchapters.com/collections/ready-to-ship-handmade-with-wild-stitch-and-chapters. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://wildstitchandchapters.com/pages/about-our-brand and https://wildstitchandchapters.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

https://wildstitchandchapters.com/collections/all-things-bookish-with-wsc/Books+magnetic-bookmakers+kindle+stickers took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 246 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.