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themanechoice.com website review

Visit site (opens in a new tab)Reviewed 5 November 202635 issues · 87 checks

This review found 35 issues worth fixing on themanechoice.com, 12 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
167 ms125 msMay 16Oct 31144 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026153 ms
May 23, 2026145 ms
May 30, 2026156 ms
Jun 6, 2026162 ms
Jun 13, 2026160 ms
Jun 20, 2026159 ms
Jun 27, 2026154 ms
Jul 4, 2026146 ms
Jul 11, 2026142 ms
Jul 18, 2026137 ms
Jul 25, 2026136 ms
Aug 1, 2026133 ms
Aug 8, 2026135 ms
Aug 15, 2026136 ms
Aug 22, 2026135 ms
Aug 29, 2026134 ms
Sep 5, 2026130 ms
Sep 12, 2026133 ms
Sep 19, 2026137 ms
Sep 26, 2026142 ms
Oct 3, 2026139 ms
Oct 10, 2026139 ms
Oct 17, 2026145 ms
Oct 24, 2026140 ms
Oct 31, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of themanechoice.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. themanechoice.com at 0.8 s0.8 s
  2. themanechoice.com at 1.7 s1.7 s
  3. themanechoice.com at 2.5 s2.5 s
  4. themanechoice.com at 3.4 s3.4 s
  5. themanechoice.com at 4.2 s4.2 s
  6. themanechoice.com at 5.0 s5.0 s
  7. themanechoice.com at 5.9 s5.9 s
  8. themanechoice.com at 6.7 s6.7 s

Speed

14 to fix47
  • Reduce unused JavaScript

    3.1 s · 823 KiB

    About 823 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 588 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (588 KiB).

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Yotpo and others), adding 1.9 MB and 1.5 s of main-thread time.

  • Legacy JavaScript

    450 ms · 102 KiB

    Polyfills for old browsers add 102 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Improve image delivery

    300 ms · 115 KiB

    4 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 305 ms

    305 ms

    Google Tag Manager costs a phone 305 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 265 ms

    265 ms

    rebuyengine.com costs a phone 265 ms of main-thread work and 624 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 261 ms

    261 ms

    Yotpo costs a phone 261 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,456 HTML elements

    The page has 2,456 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 178 ms

    178 ms

    Klaviyo costs a phone 178 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    30 ms · 19 KiB

    19 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 19.4 s

    19.4 s

    Your largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 25.7 s

    25.7 s

    The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 635 ms

    635 ms

    Scripts block taps and scrolling for 635 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.2 MB in 249 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 249 requests on a phone: scripts 2.2 MB (102), images 758 KiB (35) and other files 678 KiB (88). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    59 KiB

    2 images are downloaded at several times the size a phone draws them, for example TMC2507_TM_Campaign_Web_Banner_Mobile_1400x.jpg at 1,400 px wide, shown at 390 px. Resized copies would save about 59 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (91 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 10094
  • Hidden but focusable

    7 elements hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 48 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 101 internal links, 6 external

    The homepage links to 101 pages on themanechoice.com and 6 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “We offer a comprehensive methodology to achieving beautiful healthy hair, by infusing our hair care products with vitam…”.

  • One H1 headline

    Your main headline reads: “The Mane Choice”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “The Mane Choice - Healthy Hair Growth & Retention”.

  • Canonical URL set

    The canonical URL is https://themanechoice.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://themanechoice.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (736 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://themanechoice.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://themanechoice.com/pages/hair-quiz-v2 has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://themanechoice.com/pages/hair-quiz-v2, https://themanechoice.com/collections, https://themanechoice.com/collections/the-alpha, https://themanechoice.com/collections/tropical-moringa, https://themanechoice.com/collections/coily-kinky-hair and https://themanechoice.com/collections/curly-hair have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    22 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 14 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 499 words of copy

    The homepage carries about 499 words of visible text.

5 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Shop”, “Shop All Haircare” and “Shop All Vitamins”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at themanechoice.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

yotpo.com · bazaarvoice.com · klaviyo.com · nfcube.com · revenuehunt.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Huntsville

Upkeep, stack, hiring and company data from programmable.info

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