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themedicube.jp website review

Visit site (opens in a new tab)Reviewed 9 November 202639 issues · 85 checks

This review found 39 issues worth fixing on themedicube.jp, 16 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.4 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
105 ms86 msMay 16Oct 3195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202697 ms
May 30, 202696 ms
Jun 6, 202697 ms
Jun 13, 202697 ms
Jun 20, 202697 ms
Jun 27, 2026101 ms
Jul 4, 2026103 ms
Jul 11, 2026103 ms
Jul 18, 2026103 ms
Jul 25, 202698 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202695 ms
Aug 29, 202693 ms
Sep 5, 202690 ms
Sep 12, 202688 ms
Sep 19, 202689 ms
Sep 26, 202689 ms
Oct 3, 202691 ms
Oct 10, 202691 ms
Oct 17, 202692 ms
Oct 24, 202694 ms
Oct 31, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of themedicube.jp (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. themedicube.jp at 0.5 s0.5 s
  2. themedicube.jp at 1.0 s1.0 s
  3. themedicube.jp at 1.5 s1.5 s
  4. themedicube.jp at 2.0 s2.0 s
  5. themedicube.jp at 2.5 s2.5 s
  6. themedicube.jp at 3.0 s3.0 s
  7. themedicube.jp at 3.4 s3.4 s
  8. themedicube.jp at 3.9 s3.9 s

Speed

7 to fix65
  • Improve image delivery

    1.4 s · 1.4 MB

    20 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, searchserverapi.com and Stamped.io and others), adding 4.3 MB and 332 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 515 KiB

    About 515 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Shopify adds 158 ms

    158 ms

    Shopify costs a phone 158 ms of main-thread work and 3.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 660 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 100 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (100 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 74 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 59.8 s

    59.8 s

    Your largest element takes 59.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 23.0 s

    23.0 s

    Visually, the page fills in at 23.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 104.3 s

    104.3 s

    The page becomes fully interactive after 104.3 s. Good is under 3.8 s.

  • 33 images without width and height

    33 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 89 ms

    89 ms

    Real visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 503 ms

    503 ms

    Real visitors wait 503 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 55 ms

    55 ms

    Scripts block the page for only 55 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix50
  • Page weight: 21.2 MB in 288 requests

    21.2 MB

    Your homepage downloads 21.2 MB in 288 requests on a phone: fonts 16.5 MB (18), images 2.7 MB (66) and scripts 1.0 MB (65). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    618 KiB

    5 images are downloaded at several times the size a phone draws them, for example 00_c066466e-63ab-4522-8c19-fc69d01cb135.jpg at 2,000 px wide, shown at 103 px. Resized copies would save about 618 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (151 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.0 g of CO₂ per visit

    6.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.01 g of CO₂e: 721.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 7085
  • Unlabelled dropdowns

    3 dropdowns have no label.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 16 images without alt text

    16 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 11 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Meta description is short (22 characters)

    Your meta description is only 22 characters: “肌を研究するメディカルコスメ、メディキューブ”. 70 to 160 characters is enough to sell the click.

  • No XML sitemap

    No XML sitemap at https://themedicube.jp/sitemap.xml, so Google discovers your pages only by following links.

  • One H1 headline

    Your <h1> is empty.

  • 146 internal links, 19 external

    The homepage links to 146 pages on themedicube.jp and 19 external pages.

5 checks passed
  • Title: 50 characters

    Your title is a healthy 50 characters: “MEDICUBE (メディキューブ) 日本オンラインショップ – MEDICUBEオンラインショップ”.

  • Canonical URL set

    The canonical URL is https://themedicube.jp/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://themedicube.jp/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

3 to fix85
  • 5 pages without a meta description

    https://themedicube.jp/collections/all-product, https://themedicube.jp/collections/top10, https://themedicube.jp/pages/ager_guide, https://themedicube.jp/pages/devices_spec and https://themedicube.jp/collections/%E6%AF%9B%E7%A9%B4%E5%8F%8E%E7%B8%AE-zero-line have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://themedicube.jp/collections/%E6%AF%9B%E7%A9%B4%E5%8F%8E%E7%B8%AE-zero-line, whose canonical is https://themedicube.jp/collections/%e6%af%9b%e7%a9%b4%e5%8f%8e%e7%b8%ae-zero-line. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://themedicube.jp/pages/ager_guide and https://themedicube.jp/pages/devices_spec have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://themedicube.jp/pages/ager_guide and https://themedicube.jp/pages/devices_spec have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 18 small tap targets

    18 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 70 words

    The homepage has only about 70 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at themedicube.jp, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Forms · Simple Social Login · Upcart · Freegifts · stamped.io · searchserverapi.com · chaty.app · wisepops.net · bogos.io · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on themedicube.jp, including 11 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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