themodernshop.com website review

About 360 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

15 images could be 492 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

The page has 2,635 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 51 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 third-party services load with your homepage (JSDelivr CDN, Shopify and shop.app and others), adding 377 KiB and 140 ms of main-thread time.

1 long task block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.5 s. Good is under 3.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

bilibo-midi-red-movement-toy-spinning-2_gif.webp weighs 595 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 2.9 MB in 218 requests on a phone: images 1.5 MB (91), other files 756 KiB (87) and scripts 587 KiB (34). Under 2 MB keeps phones on slow connections fast.

21 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

10 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 100.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 15 characters: “The Modern Shop”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “BreadcrumbList: itemListElement is an empty list”.

The homepage links to 270 pages on themodernshop.com and 9 external pages.

https://themodernshop.com/collections and https://themodernshop.com/collections/all all use the title “Brands | The Modern Shop”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://themodernshop.com/collections and https://themodernshop.com/collections/all use the same meta description. A description written for each page earns more clicks.

Your homepage links to 12 pages by a URL that isn't their canonical one, for example https://themodernshop.com/collections/bedroom-1/Beds, whose canonical is https://themodernshop.com/collections/bedroom-1/beds. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://themodernshop.com/collections/lighting/Flushmount took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 520 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.