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themulia.com website review
Visit site (opens in a new tab)Reviewed 2 November 202636 issues · 86 checks
This review found 36 issues worth fixing on themulia.com, 12 of them high impact, across 86 checks. The most urgent: google Tag Manager adds 1.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 162 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 158 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 161 ms |
| Jul 25, 2026 | 163 ms |
| Aug 1, 2026 | 165 ms |
| Aug 8, 2026 | 168 ms |
| Aug 15, 2026 | 174 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 190 ms |
| Sep 5, 2026 | 194 ms |
| Sep 12, 2026 | 196 ms |
| Sep 19, 2026 | 197 ms |
| Sep 26, 2026 | 199 ms |
| Oct 3, 2026 | 208 ms |
| Oct 10, 2026 | 218 ms |
| Oct 17, 2026 | 224 ms |
| Oct 24, 2026 | 227 ms |
| Oct 31, 2026 | 225 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Google Tag Manager adds 1.6 s
1.6 sGoogle Tag Manager costs a phone 1.6 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, website-files.com and Facebook and others), adding 4.8 MB and 2.0 s of main-thread time.
Improve image delivery
2.0 MB9 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
450 ms · 921 KiBAbout 921 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
website-files.com adds 255 ms
255 mswebsite-files.com costs a phone 255 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 307 ms. During a long task the page ignores taps.
2,433 HTML elements
The page has 2,433 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
200 ms · 154 KiB11 files are served with short cache lifetimes, so returning visitors download them again (154 KiB).
Legacy JavaScript
50 ms · 13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Reduce unused CSS
15 KiBAbout 15 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 21.4 s
21.4 sThe page becomes fully interactive after 21.4 s. Good is under 3.8 s.
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to enhance your browsing experience, serve p…”.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 313 ms
313 msReal visitors wait 313 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 39% slower for real visitors
+39%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Speed Index: 3.5 s
3.5 sVisually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 794 ms
794 msReal visitors wait 794 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 4.9 MB in 79 requests
4.9 MBYour homepage downloads 4.9 MB in 79 requests on a phone: images 2.4 MB (19), scripts 2.3 MB (30) and fonts 94 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
6699e61ff563b0f7e8192780_HMS-1920.webp weighs 684 KiB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
701 KiB4 images are downloaded at several times the size a phone draws them, for example 6699e92cf05c6930a23a6b95_32d0a828b395c20f0f5d55770cac3cdb_HM at 1,920 px wide, shown at 390 px. Resized copies would save about 701 KiB.
8 images below the first screen load straight away
8 images further down the page (2.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
103 internal links, 25 external
The homepage links to 103 pages on themulia.com and 25 external pages.
6 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Book direct at Mulia Hotels for exclusive rates on luxury resorts in Bali and 5-star hotels in Jakarta. Collect Mulia P…”.
One H1 headline
Your main headline reads: “Celebrate the Finest Moments in Life with Mulia”.
Title: 56 characters
Your title is a healthy 56 characters: “Mulia Hotels | Luxury Hotels & Resorts in Bali & Jakarta”.
Canonical URL set
The canonical URL is https://www.themulia.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.themulia.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.themulia.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (762 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://www.themulia.com/mulia-privilege has no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://www.themulia.com/jp, https://www.themulia.com/ko, https://www.themulia.com/cn and https://www.themulia.com/mulia-privilege have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
18 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 553 words of copy
The homepage carries about 553 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK NOW”.
3 calls to action
The homepage has 3 calls to action, for example “Cake Shop & The Chocolate Boutique”, “book now” and “CONTACT US”.
4 short forms
4 short forms (3 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 4 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at themulia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
- Hosting
- Webflow
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on themulia.com, including 20 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.