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thenutr.com website review

Visit site (opens in a new tab)Reviewed 12 November 202626 issues · 78 checks

This review found 26 issues worth fixing on thenutr.com, 10 of them high impact, across 78 checks. The most urgent: main-thread work: 4.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s780 msMay 23Nov 7843 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026965 ms
May 30, 2026827 ms
Jun 6, 2026827 ms
Jun 13, 2026816 ms
Jun 20, 2026834 ms
Jun 27, 2026916 ms
Jul 4, 2026892 ms
Jul 11, 2026929 ms
Jul 18, 2026897 ms
Jul 25, 2026908 ms
Aug 1, 2026929 ms
Aug 8, 2026959 ms
Aug 15, 2026975 ms
Aug 22, 2026974 ms
Aug 29, 2026979 ms
Sep 5, 2026933 ms
Sep 12, 2026953 ms
Sep 19, 2026941 ms
Sep 26, 2026911 ms
Oct 3, 2026929 ms
Oct 10, 2026873 ms
Oct 17, 2026836 ms
Oct 24, 2026835 ms
Oct 31, 2026806 ms
Nov 7, 2026843 ms
Real-visitor tap response (INP)75th percentile, phones
93 ms77 msMay 23Nov 779 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202680 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202681 ms
Jun 20, 202681 ms
Jun 27, 202686 ms
Jul 4, 202686 ms
Jul 11, 202687 ms
Jul 18, 202686 ms
Jul 25, 202686 ms
Aug 1, 202685 ms
Aug 8, 202684 ms
Aug 15, 202681 ms
Aug 22, 202684 ms
Aug 29, 202689 ms
Sep 5, 202689 ms
Sep 12, 202691 ms
Sep 19, 202687 ms
Sep 26, 202686 ms
Oct 3, 202686 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202685 ms
Oct 31, 202680 ms
Nov 7, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of thenutr.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. thenutr.com at 1.0 s1.0 s
  2. thenutr.com at 1.9 s1.9 s
  3. thenutr.com at 2.9 s2.9 s
  4. thenutr.com at 3.8 s3.8 s
  5. thenutr.com at 4.8 s4.8 s
  6. thenutr.com at 5.7 s5.7 s
  7. thenutr.com at 6.7 s6.7 s
  8. thenutr.com at 7.6 s7.6 s

Speed

7 to fix77
  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,781 HTML elements

    The page has 3,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    650 ms · 350 KiB

    9 images could be 350 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and shop.app), adding 1.0 MB and 409 ms of main-thread time.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Shopify adds 356 ms

    356 ms

    Shopify costs a phone 356 ms of main-thread work and 883 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    101 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (101 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    89 KiB

    About 89 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 73 ms

    73 ms

    Scripts block the page for only 73 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.013

    0.013

    The layout barely moves while loading (CLS 0.013, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.3 MB in 379 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 379 requests on a phone: images 1.0 MB (19), other files 884 KiB (156) and scripts 867 KiB (175). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (62 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (237 characters)

    Your meta description is 237 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 32 internal links, 13 external

    The homepage links to 32 pages on thenutr.com and 13 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “The Nutr”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Nutr - Fresh Plantbased milk, made by you”.

  • Canonical URL set

    The canonical URL is https://thenutr.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://thenutr.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,090 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://thenutr.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://thenutr.com/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 3 pages without a meta description

    https://thenutr.com/collections/all, https://thenutr.com/pages/contact and https://thenutr.com/blogs/recipes have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://thenutr.com/pages/contact has no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 13 small tap targets

    13 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Error producing monorail event MonorailRequestError: Error completing request. A network failure may have prevented the…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 798 words of copy

    The homepage carries about 798 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe” and “Shop Now”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact”, “Subscribe” and “Shop Now”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and “100,000+ Happy Customers”.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at thenutr.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Inbox

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Galena

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on thenutr.com, including 10 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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