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theodderside.com website review

Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 89 checks

This review found 35 issues worth fixing on theodderside.com, 8 of them high impact, across 89 checks. The most urgent: page weight: 19.5 MB in 332 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.2 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
113 ms84 msMay 16Oct 3196 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202694 ms
May 30, 202691 ms
Jun 6, 202688 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202688 ms
Jul 4, 202692 ms
Jul 11, 202695 ms
Jul 18, 202696 ms
Jul 25, 202697 ms
Aug 1, 202699 ms
Aug 8, 2026103 ms
Aug 15, 2026107 ms
Aug 22, 2026110 ms
Aug 29, 2026107 ms
Sep 5, 2026104 ms
Sep 12, 2026101 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202696 ms
Oct 10, 202697 ms
Oct 17, 202697 ms
Oct 24, 202696 ms
Oct 31, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of theodderside.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. theodderside.com at 0.4 s0.4 s
  2. theodderside.com at 0.8 s0.8 s
  3. theodderside.com at 1.2 s1.2 s
  4. theodderside.com at 1.6 s1.6 s
  5. theodderside.com at 1.9 s1.9 s
  6. theodderside.com at 2.3 s2.3 s
  7. theodderside.com at 2.7 s2.7 s
  8. theodderside.com at 3.1 s3.1 s

Speed

9 to fix65
  • Reduce unused JavaScript

    1.3 s · 399 KiB

    About 399 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (FontAwesome CDN, Shopify and Yotpo and others), adding 16.5 MB and 1.5 s of main-thread time.

  • Shopify adds 295 ms

    295 ms

    Shopify costs a phone 295 ms of main-thread work and 15.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • FontAwesome CDN adds 624 ms

    624 ms

    FontAwesome CDN costs a phone 624 ms of main-thread work and 36 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 238 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (238 KiB).

  • Minify JavaScript

    300 ms · 44 KiB

    44 KiB could be saved by minifying JavaScript.

  • 2,217 HTML elements

    The page has 2,217 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 84 KiB

    5 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 75 ms

    75 ms

    Your server sent the HTML in 75 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 14.8 s

    14.8 s

    Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.2 s

    17.2 s

    The page becomes fully interactive after 17.2 s. Good is under 3.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 545 ms

    545 ms

    Real visitors wait 545 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 178 ms

    178 ms

    Scripts block the page for only 178 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 19.5 MB in 332 requests

    19.5 MB

    Your homepage downloads 19.5 MB in 332 requests on a phone: media 15.1 MB (5), images 1.9 MB (53) and scripts 1.4 MB (139). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (848 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (131 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.5 g of CO₂ per visit

    5.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.53 g of CO₂e: 663.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8391
  • 13 buttons without a name

    13 buttons have no accessible name, so screen readers announce just “button”.

  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 62 links without text

    62 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (3 elements)

    Elements marked as presentational should be consistently ignored: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is short (14 characters)

    Your title is only 14 characters: “The Odder Side”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (180 characters)

    Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 165 internal links, 26 external

    The homepage links to 165 pages on theodderside.com and 26 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://theodderside.com/en.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://theodderside.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (716 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://theodderside.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://theodderside.com/en/collections/all-products and https://theodderside.com/collections/wszystkie-produkty all use the title “Ubrania TheOdderSide – polskie produkty”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://theodderside.com/en/collections/new-in, https://theodderside.com/en/collections/aw-26, https://theodderside.com/en/collections/essence-aw26, https://theodderside.com/en/collections/justynas-picks and https://theodderside.com/en/collections/ss-26 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://theodderside.com/en/collections/all-products and https://theodderside.com/collections/wszystkie-produkty use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://theodderside.com/collections/wszystkie-produkty, whose canonical is https://theodderside.com/en/collections/all-products. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    https://theodderside.com/collections/wszystkie-produkty took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 30 small tap targets

    30 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 270 words of copy

    The homepage carries about 270 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “CONTACT”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Join the Club”, “book an appointment” and “Shop”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at theodderside.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Elevate Ab Testing · Inbox · Bundler Bundles App · Blocky Fraud Blocker · Yotpo Loyalty Rewards · Analyzely · Klaviyo Email Marketing Sms · Langshop · Accessibly App · Bestpush · hextom.com · nice-team.net · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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